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Do You Want to Pay on Facebook for Increased Visibility?

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After Twitter created a hullaballo over its subscription services for the blue tick, Meta is all set to follow suit.

Inside deets

Meta will be launching a paid subscription service for Facebook, called Facebook Verified. The cost for the new mode of subscription will be around $11.99 for every month. You would be paying $14.99 on iOS app though.

The main target audience for use of this platform is content creation communities.

The Verified feature will come with few extra perks as well as specs, such as account verification tags. This subscription will offer “proactive account protection, account support access as well as enhanced visibility plus reach. These are the official confirmations that Meta has made.

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Mark Zuckerberg, the CEO of Meta announced this latest product via Instagram Channel during the last week. Verified option is set to be available on Facebook as well as Instagram, on separate subscriptions.

A sneak peek

Subscriptions are growing on to become more and more popular for social media companies over the recent years. This is a means to diversify businesses, that stand reliant on core advertising. Snap Inc. Offers Snapchat Plus, while Twitter Inc. has already been proactive in launching its latest subscription feature.

Meta draws a fat stream of revenue from advertising. However, such business is inconsistent while being severely affected by the overall economy. Meta saw its business being hard hit with the pandemic, as well as with war in Ukraine and also during the peak of inflation. Subscriptions can make the revenue stream more consistent.

It is still not clear as to what users actually think of this feature. However  since this offers the idea of “increased visibility” things might not be as slow as was the case with Twitter.

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Increased visibility as per the company means “prominence in some areas of the platform — like search, comments and recommendations.”

An end note

Meta is set to test the subscription feature in Australia and NZ first thing, this week.

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Satarupa Bhattacharya
Satarupa Bhattacharya
Satarupa B. Kaur has been writing professionally since a decade now. Always on the go; she loves to travel, books, playtime with her toddler--as she explores new places, amazing food and anything tech!
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