How Brands Must Handle Social Media Trolls

Online services–mostly Twitter–are plagued like an epidemic by trolls whose only motive is to cause emotional distress. And if you think it is restricted to individuals, then you are wrong. Times have changed; even established brands are increasingly being targeted by trolls. 
Some forms of brand trolling is pure humour,
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How do you greet people? In person or Social Media?

My mom’s good morning blessings by 6am make my day…everyday. But this Durga Navmi instead of the message, I got her call early morning.

I was a bit startled…a fear of the unknown sunk in. The first thing I asked was, “Are you ok? Is everything all right? Such an … Read the rest

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Is the 280 Character Count a Sign of Twitter’s Nervousness?

 

Silicon-valley giant Twitter has never turned a profit in the 11 years of its consequential existence. The real hit seemed to be when the company reported a further 8% decline in its first-quarter revenue to $548m in July this year. Advertisers of Twitter saw waning value in the social … Read the rest

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Twitter ‘Night Mode’ Soon on Desktop Screens

Last year, when Twitter introduced the ‘Night Mode’feature for its mobile app, people just could not stop gushing about how much they liked it. Now, the company is introducing this ‘Night Mode’ option to its desktop website. Some fortunate users are already enjoying the feature, which is yet to be … Read the rest

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