Twitter ‘Night Mode’ Soon on Desktop Screens

Last year, when Twitter introduced the ‘Night Mode’feature for its mobile app, people just could not stop gushing about how much they liked it. Now, the company is introducing this ‘Night Mode’ option to its desktop website. Some fortunate users are already enjoying the feature, which is yet to be rolled out to large masses.

How does it work?

Clicking on the profile picture on the top right side will display a menu containing ‘Night Mode’ option. Clicking on ‘Night Mode’ will turn your Twitter screens dark. As of now, the feature is only available to few Twitter users for testing. It is not clear when this feature will be available officially. However, Twitter users are already excited about the new desktop feature that is easier on the eyes. The Night Mode feature will allow you to tweet in a night-friendly mode. It has a relaxing influence on the users. Some find the site much better in Night Mode on their mobile devices. Last year, the new feature was introduced for iOS and Android devices. Some users say Night Mode on their mobiles is encouraging them to use the Twitter app more frequently on their mobile.

What do we expect?

The Night Mode feature on Twitter is giving users a chance to enjoy the social networking site in a different color theme. If you are bored with existing Twitter appearance, try the new Night Mode feature and see the magic. But, for now, the feature is only available on mobile apps. What’s more, the new feature will help users avoid strain to their eyes by shifting to Night Mode that is easier to the eyes. By clicking on the ‘Night Mode’ on your desktop screen will replace the white screens areas with a dark gray screen. The Night Mode feature can be found by clicking on the profile picture. After you click, you will find an option at the bottom of the pop-up list.… Read the rest

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#Ihateumom Upsets Viewers; Replace With #Iloveumom

YouTube Grab

India woke up to an overdose of a teaser ad on television today. The ad has young girls complaining with the hashtag #ihateumom. For most Indians, their mothers are their biggest support system. Evidently, this ad has not gone down everyone’s guts too well.

No one knows for sure what this ad is about. Is it meant to promote a fairness cream because it mostly has teenage girls in sour mood? Or a social ad for the girl child? Either ways, it has left Indian viewers perturbed. From the looks of it, this ad could be one of the biggest disasters in social media marketing.  

The #ihateumom is already popular on Twitter and other social media with people scathing the ad. Here are some things people are saying about the ad:

Alekhya Das ‏@iAlekhyaDas  3h3 hours ago

This better not be a pimple or acne or fairness product. #IHateUMom #IHateThisAdAlready @_ihateumom


nipun jindal ‏@drnipunjindal  3h3 hours ago

Came across #ihateumom teaser on tv. Whatever product/brand they want to market, its a really sick strategy. #loveumom


Alekhya Das 3 hours ago

This better not be a pimple or acne or fairness product. #IHateThisAdAlready


Ram Mohan 37 minutes ago

One can not say #ihateumom, it should be #iloveumom Pimple can be treated, nothing to worried about.


Surbhi Sharma 16 hours ago


What do you think of this ad? Is it good social media strategy?… Read the rest

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Pinterest Becoming More Attractive for Businesses

The Pinterest team sure knows how to ride the wave. One of the newest and most popular social networking sites, its latest offering lets small businesses and companies set up official accounts on the platform which function differently from the standard personal user accounts. What started off as a helpful tool for designers, wedding planners, and users who loved to collect and share images from across the internet soon saw a huge potential as a powerful marketing tool for businesses.

The new change lets businesses officially link their websites to their Pinterest accounts and list themselves on these accounts. Businesses also have the option to add the “Pin It” buttons on their websites’ content and follow their Pinterest feeds. This move by Pinterest is seen by many as a way for the social network to start generating revenue from its business model.

The business account feature of Pinterest is something similar to Facebook’s option for setting up company pages that could be “liked” by their fans and customers. Currently, Pinterest is a privately-held company and there are no disclosures from the company on the amount of revenue it generates, and how it manages to make profits. In just 1 year since October 2011, the number of unique visitors on Pinterest grew from 3.3 million all the way up to 26.7 million.… Read the rest

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Twitter Mishaps Continue with Objectionable Pics of Kate Middleton


After Prince Harry’s objectionable photo fiasco, it is the Duchess of Cambridge, Kate Middleton who has joined the brigade of Twitter Mishaps. Her objectionable pictures, showing her sunbathing topless with Prince William in the south of France published by a French magazine, Closer, did rounds on the Social Media which led to Twitter users outrage. Hundreds of Twitter users condemned the French magazine for intruding the privacy of the young couple.

William and Kate, who were informed about the pictures today before they dropped in at the Assyakirin Mosque, viewed the snaps on the website. “They’re saddened their privacy has been breached – if it has been breached,” a source has been quoted as saying.

“We will talk to our lawyers in London and counterparts in Paris to see what options are available,” the source added. “We’re not aware of anyone (in the UK) seeking to publish so the Press Complaints Commission is not coming into it.”… Read the rest

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“Tweets Should Be Private and Entitled To Constitutional Privacy”: Twitter

Twitter on Monday filed an appeal in Occupy Wall Street court order, which told the former to turn over three months tweets of one of its user, who is being prosecuted for the protests over Occupy Wall Street.

In an ongoing court fight to identify users’ rights in social media accounts, Twitter Inc. said that tweets should be private and entitled to constitutional privacy protections as they are no longer visible on the social site.

The San Francisco-based company called its role as a “voice of liberty around the globe”.

The case is related to the Twitter account of activist Malcolm Harris, who was arrested on the Brooklyn Bridge during a 2011 protest. The brief is filed in the New York State Supreme Court.

Early in 2012, prosecutors issued warrant against Harris, asking Twitter to turn over information for two names associated with Harris: “@destructuremal” and “@getsworse.”

Twitter responded by telling Harris about the warrant who then asked a court to cancel them. The social site said that users own their tweets and should have the right to fight such invalid government request.

In an April ruling, Judge Matthew Sciarrino Jr. found that Harris couldn’t be sued as his tweets belonged to Twitter.

However, Sciarrino Jr. also rejected Twitter’s efforts to nullify the warrant. He ruled that Harris had no privacy rights in his tweets.

In key arguments from Twitter’s appeal, the firm said that Twitter users have a property right in the content they post. It also argued that Twitter users should have the same right to challenge warrants as Gmail users.

Twitter further appealed saying that Twitter users have a Fourth Amendment privacy right in their accounts. It also said the judge made an error by ruling that all of Harris’ tweets, including the deleted ones, were public.

The American Civil Liberties Union (ACLU) said it would file a brief in support of Twitter’s appeal.

Harris’ criminal trial is set for December 12 but is not likely to go ahead until the New York Supreme Court rules on Twitter’s appeal first.… Read the rest

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London Olympics 2012: Digitized the Technology

An array of technology has transformed the way spectators view 2012 London Olympics Games. Technology has changed the way we consume, share, and see the world around us. Although, majority of spectators watching this year’s Olympics Games will put on their television sets, there are many people who will follow the games on their mobiles and tablets. With the influx of social network, this year’s games are aimed to reach wide audience as all digital savvy Olympians connect to their devices and gadgets to reach their fans, making the game more accessible to people all over.

Let’s go back in the history of the Olympic Games before the Internet to see how the communication evolved from birds to tweets.

Dating back to centuries, it all began with pigeons.

From 776 B.C. games until 384 A.D., Roman Emperor Theodosius I had put a ban on the Olympics so that he could impose Christianity as a state religion. During that time, pigeons were the main source used to spread news.

There was then, centuries of Olympic radio silence. It was by 1896, when the pigeons finally were replaced by telegraphs as the messengers of information. This decision was taken by the newly formed International Olympic Committee.

It was for the first time in history that the radio did Olympics broadcast in 1924. The year 1936 saw a live telecast for viewers in Berlin and Potsdam, Germany. By 1960, the Games were being broadcast on television worldwide; and then 36 years later, in 1996, Atlanta hosted the first ‘Internet Olympics’.

And today, almost 16 years later, the world is now following the Olympics at the 24/7 Olympics Athletes Hub, with various applications for smartphones. These applications help viewers track everything from the progress of the Olympic torch to the location of toilets in the host city. It also shows the London Eye full with a rainbow of colors that correspond to Twitter’s sentiment about the Games.

It is believed that by 2016, when the next Summer Olympics are held in Rio, the digital reach of the Games will have evolved even further and there will be more mobile devices on the planet than humans. In this age, we now have a different kind of bird, who has taken over pigeons as messengers of information. Even with all this advancement in technology and media, there is still one question that interests all viewers- who won?… Read the rest

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It’s Time to Move Ahead of Google, Bottlenose Launches New Search Engine

Social media search experience doesn’t get any better than this. Bottlenose, which was a game changer for social media, has today launched its discovery engine in public beta. The discovery engine is one of its kinds, which lets you keep tab of the news, pictures and links that are in vogue. With Bottlenoses’ discovery engine, searching the web becomes an enthralling experience as you come across the freshest and most vital information at click of a button. In the words of Nova Spivack, CEO, who says that Bottlenose effectively does for social networks what Google did for the Web.

When you enter your query in the discovery engine search bar,  Bottlenose pulls out information related to your term from social websites such as Twitter, Facebook and Google+ and you get to see your search in a tabular format synopsis called ‘Now’ which gives you immediate access to the current trends.

“We’re trying to be the ‘Now’ company,” Spivack told Jennifer Van Grove of Venture Beat. “We’re trying to build the highest resolution picture of what’s happening right now.”

Bottlenose’s works on a technology that measure the crowd to sense the drift across major social networks. What it gives you is a precise piece of information of what is happening and what is current in the world.
Bottlenose also gives you a handful of apps such as Now, Paper, Pictures, Scanner and Sonar, which lets you choose from the trending content. These neat apps engage you in the first instance and give you a better understanding of content.

“The messages flowing through social networks reflect what’s happening in the world. Bottlenose measures the crowd to provide a live view of what’s important,” said Nova Spivack, co-founder and CEO of Bottlenose. “We’re mapping the global mind in real-time. It’s a new way to tap into collective consciousness that literally lets you see what the world is thinking.”

You can also create your Bottleneck account in case you want to save your searches for later viewing. This way you have your personal start page, which gives you fresh dose of whatever is happening around you whenever you log in.

“We had to develop entirely new technologies to make Bottlenose’s real-time discovery engine even possible. Bottlenose is entirely built in Javascript and HTML5 and leverages a patent-pending crowd computing architecture to achieve massive scale at amazing low costs,” said Dominiek ter Heide, CTO and co-founder, Bottlenose. “Bottlenose builds an interest graph for every person, topic and link mentioned in social media. It also uses proprietary analytics, natural language processing and trend detection algorithms to map the global brain at any point in time.”

Learn more about Bottlenose here: the rest

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