For years, big firms in the tech world are aiming at one another with commercials that compare the devices. From 2006-2009, Apple ran a trailer under ‘Get a Mac’ campaign, highlighting why Mac was superior to Microsoft’s Windows PCs. In reply, Microsoft also ran anti-iPad commercials, focusing on iPad’s shortcomings.
However, following a loss of whooping $900 million, Microsoft has now rolled out a latest Surface RT vs. iPad commercial, with focus on its Surface RT’s features and low price.
Using Siri to point out things it can’t do, the ad kick starts with the Surface RT’s built-in stand, which iPad doesn’t have. It follows showing the USB port in the Surface RT, which lacks in iPad.
The ad also shows Microsoft’s device getting into the Surface Touch Cover, with Siri acting in response saying, “Oh snap, you have a real keyboard too?” However, Microsoft hasn’t pointed at the keyboard’s cost as it’s sold separately.
The commercial ends with the comparison between the devices’ cost. Siri says “This isn’t going to end well for me, is it?”, showing the price of the 32GB iPad that’s $599 compared to the 32GB Surface RT that runs at $349.
However, the ad is launched soon after Microsoft slashed the price of its Surface RT tablets by $150 owing to poor sales.
Microsoft, it seems hopes to pump up the sales of its Surface RT device with this latest ad, which clearly targets Apple’s iPad.