In Lieu of Apple iPad 5 vs iPad Mini 2 vsGoogle Nexus 7.2! Microsoft SlashesPrices of Surface RT Bundles, Touch Covers & The Pro To Attract Users

In an offer that’s exciting for all, Microsoft has decided to put forward its Surface RT bundles, the Pro and Touch Covers at discounted rates. As per recent reports, consumers can now grab the Surface RT bundle, including both the Surface RT and a black Touch Cover with a slashed $50 in its cost.

Getting light on users’ pocket, the discount goes in effect on 30th August. Consumers can grab 32GB version of the bundles at $399 (£257) and 64GB version at $499 (£321). The Touch Cover will cost $79.99 (£52), lowered from $119 (£77).  

Starting on 4th August, Microsoft has already lowered down the cost of the Surface Pro by $100 (£75) in the U.S and other countries.

However, Microsoft has not yet confirmed the reduced rates.

This move by Microsoft is seen as a way to lure consumers, ahead of Apple launching its iPad 5 and iPad Mini 2. Nevertheless, there’s also Google Nexus 7.2 in line that comes in competition with Microsoft’s Surface.

The stir about Microsoft’s keenness to offer discounts could be seen as a way to entice all tech savvy buyers towards its products in lieu of Google Nexus 7.2, Apple iPad 5 and iPad Mini 2.       

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Microsoft Surface RT vs Apple iPad 4 Trailer : The Loss of $900 Million Can Take Microsoft To Any Extent,

For years, big firms in the tech world are aiming at one another with commercials that compare the devices. From 2006-2009, Apple ran a trailer under ‘Get a Mac’ campaign, highlighting why Mac was superior to Microsoft’s Windows PCs. In reply, Microsoft also ran anti-iPad commercials, focusing on iPad’s shortcomings.

However, following a loss of whooping $900 million, Microsoft has now rolled out a latest Surface RT vs. iPad commercial, with focus on its Surface RT’s features and low price.

Using Siri to point out things it can’t do, the ad kick starts with the Surface RT’s built-in stand, which iPad doesn’t have. It follows showing the USB port in the Surface RT, which lacks in iPad.

The ad also shows Microsoft’s device getting into the Surface Touch Cover, with Siri acting in response saying, “Oh snap, you have a real keyboard too?” However, Microsoft hasn’t pointed at the keyboard’s cost as it’s sold separately.

The commercial ends with the comparison between the devices’ cost. Siri says “This isn’t going to end well for me, is it?”, showing the price of the 32GB iPad that’s $599 compared to the 32GB Surface RT that runs at $349.

However, the ad is launched soon after Microsoft slashed the price of its Surface RT tablets by $150 owing to poor sales.

Microsoft, it seems hopes to pump up the sales of its Surface RT device with this latest ad, which clearly targets Apple’s iPad.… Read the rest

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Microsoft Surface Pro 2 Vs Acer Iconia W3: Carving The Windows 8 Niche With Elan

The ongoing Build 2013 witnessed two announcements for developers-an Acer Iconia W3 Windows 8 tablet by Microsoft CEO Steve Ballmer at the start of the keynote, and a Microsoft Surface Pro 2 by Julie Larson-Green, corporate vice president for Windows at the end of conference.

The Surface Pro2 is not supposed to come with Windows 8.1 but will be a perfect choice for Build developers to install the released preview.

Microsoft traditionally offers something at its Build. However, the two devices offered at this year’s event are not somewhat unique; the focus was surely on Microsoft’s operating system Windows. One is a tablet and the other being a laptop which can be used as tablet which pretty much sums up the state of the PC space right now. The last year’ event was more rewarding for attendees who got a Surface RT and 100GB of SkyDrive storage in addition to Lumia 920 to boot by Nokia’s Richard Kerris.

This was the first day of Build 2013, and would continue till Friday. Wait for more revelations from Microsoft and we will keep you updated.



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Microsoft Surface RT Vs Apple iPad : Which if Them is Sinking?

We know that Apple still maintains the top spot when it comes to all things tablets, but if you’re looking around in the market for a new tablet, should you go with the trusty iPad 4, or would the Microsoft Surface RT make a good choice to pick up?

First impressions: There’s nothing wrong with the way the iPad 4 looks, except there isn’t really anything so eye-catching about it either. But the Microsoft Surface RT looks quite attractive with its colorful exterior. In terms of screen size too, it’s a tad bigger with its 10.1-inch screen in comparison with the iPad 4’s 9.7-inch offering.

Processing power: Apple has put in a dual-core 1.4 GHz A6X processor to power the iPad 4. But if you’re more into multitasking and running heavier apps, then the Microsoft Surface RT’s quad-core 1.3 GHz Tegra 3 processor makes more sense for you.

Camera: This isn’t really too much of a deal-breaker, if you ask us, but if you plan on depending on your tablet for your photography needs, the iPad 4’s 5 MP camera sounds more exciting than the Surface RT’s 1.2 MP one.

Storage space: What we hate and have always hated about the iPad is its storage limitations. Sure, you’ve got options ranging from 16 GB all the way up to 128 GB, but there’s no way you can add to it using a microSD card or a USB port. The Surface RT, on the other hand, comes with 32 GB or 64 GB of internal storage as well as a microSD card slot.

Battery life: If you’re going to be on the move for a long time without access to a charging point, you might be disappointed with the Surface RT for its 360 hours of standby time. It can work for up to 8 hours on a single charge, while the iPad 4 offers up to 10 hours of talk time.

Price: The Surface RT costs $499 for the 32 GB version and $599 for the 64 GB version, making it more value for money than the respective iPad 4 versions which cost $599 and $699 respectively.

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Can Microsoft Amend Mistakes With The Surface Pro 2 Or Will the Surface RT Ghost Haunt Us?

Microsoft is tightening shoelaces now. With the Surface RT and Surface Pro failing to create hardly more than a ripple, this time is it is mood to surface as a wave. Our sources have confirmed that the Surface Pro is all set to resurface in an all-new avatar. The best part of this is the massiveness with it could hit us—7 inches of screen is no joke!

Before we dream of the future, let us peek into the past and gauge exactly what went wrong with the Surface RT and Pro outings.

Limits too many—while spending a huge sum is not an issue for a tablet, Surface RT only runs the Windows RT. Why would you shell out a bank breaker of a price to get hands on something with restricted functionality? With the 7-incher outing, the makers are set to pump in Windows Blue. What I wonder is how effective this could be for users who barely understood the earlier version in depth!

The Surface Pro is worth the bargain since it packs in a punch akin to a laptop while being a sexy tab. However, the RT hardly gets it right  in an age crowded with options such as the Samsung Galaxy Note 8.0, Apple iPad mini, Google Nexus 7 and Kindle Fire.… Read the rest

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Microsoft Surface Pro Vs Goole Nexus 10 Vs Apple iPad: A Rare Windows 8 Assortment Leaves Tablet World Agape

If you’re wondering why Microsoft hasn’t been in the news for Windows 8 since the OS launched a few months ago, well, don’t worry, it’s all going pretty well for the company. All those months of hype and aggressive marketing appear to have paid off for Microsoft, with Windows 8 adoption rates growing at a steady rate.

To start with, the best thing about Windows 8 is the form factor of the latest machines. If you’re willing to spend a little extra and you care a lot about performance, it’s not hard to see why a Windows 8 based laptop-tablet hybrid device makes most sense for you over an iPad 4 or another Android-based tablet. In terms of tech specs, nothing can come close to what these hybrid models can offer – and of course, the greatest advantage is that you can use Microsoft Office on your portable Windows 8 device.

Initially, Microsoft tried to catch everyone’s attention with the Surface tablet running Windows RT. And while it’s priced comfortably in the same range as its competitors, it didn’t quite give the complete Windows experience. It’s still more of a tablet than anything else and you can just as easily pick up a  Google Nexus 10 or iPad 4 instead.

Shortly thereafter, Microsoft announced the Surface Pro running the full fledged Windows 8 OS and blew our minds! It’s more portable than an Ultrabook, but the tinier form factor doesn’t seem to affect its performance at all. However, given its steep price of $999 for the 128 GB SSD model and then another $130 for the Type Cover, it still didn’t seem to make it on most buyers’ preferred list of gadgets.

A more convenient alternative is the wide range of tablet-laptop hybrids in the market made by Microsoft’s hardware partners. They let you enjoy the complete Windows 8 experience even when on the go. And the keyboard’s already there – you don’t need to make an additional purchase.

Given the way things are going, we can expect to see a lot more new tablets and hybrid devices coming out in 2013, all running on Windows 8. It’s familiar, so you don’t need to ramp up your knowledge on yet another OS to operate a Windows 8 based device, and you know it works well. But as more Windows 8 based portable devices enter the market, can we expect Android and iOS to become more versatile to take on Microsoft’s silent success?… Read the rest

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Microsoft Surface vs. Google Nexus 10: Which of the New Entrants Will do better?

The 10-inch tablet space was pretty much dominated by the iPad, but that was until recently. With Microsoft’s latest Surface tablet making an entry into the competitive tablet market and Google announcing its own Nexus 10-inch tablet, things are getting pretty heated up in this segment too. Today we’re pitting the Microsoft Surface against the Google Nexus 10 to see which of the two would be a worthy buy for you.

External design: As far as first impressions go, both these tablets feature a unique design. However, with its slightly larger screen size of 10.6 inches and quirky colors, we can’t help but lean towards the Microsft Surface. The Nexus 10, on the other hand, sports a rather wide bezel outlining the screen which gives it an awkward look. However, switch on the screen and you will be convinced to switch sides. While Microsoft’s Surface tablet comes with a decent resolution of 1366 X 768 pixels and a special ClearType technology for extra sharp viewing, the Nexus 10 comes with a mind-blowing 2560 X 1600 pixel resolution display which is the best-in-class.

Tech specs: Let’s get the obvious out of the way. The Nexus 10 is an Android-based tablet while the Surface runs on Windows RT. The Microsoft Surface RT is powered by a quad-core Tegra T30 processor and 2 GB of RAM. It comes with an internal storage option starting at 32 GB; however, only 16 GB of this particular model is available for users due to the system partitioning. The strong point about the Surface is its USB port, with which you can easily connect it to devices like printers, etc., and unleash the power of Windows in such a small form factor. The Nexus 10 is powered by a dual-core 1.7 GHz processor and 2 GB of RAM. Comparing the processors, we know the Surface is more capable of handling heavy-duty computing and multi-tasking.

Camera power: The Surface tablet has 720p cameras, both in the front as well as in the rear. The Nexus 10 does better with a 5 MP rear camera and a 1.9 MP front-facing camera.

Price-tag: This is the one main area where the Surface loses out to the Nexus 10. Google has priced it quite competitively, starting from $399 for the 16 GB model. On the other hand, the Surface starts at $499 for the 32 GB model, and we think this steep price may turn quite a few potential customers away.


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Microsoft Surface RT Could Bring in More Profits than Apple iPad

For each unit of Microsoft’s Surface tablet sold, calculations show that the company could make more profits than Apple makes on each unit of iPad it manages to sell. Here’s the story the numbers tell us:

According to iSuppli estimates, the 32GB Microsoft Surface RT tablet costs about $284 to manufacture. Its retail price is $599, which is a markup by 111%, giving Microsoft a gross margin of 52%, and a profit of $312 on each unit sold. On the other hand, the 16GB Apple iPad Mini costs about $188 to manufacture and retails at $329. This price is a markup of 75%, a gross margin of 43%, and Apple makes a profit of $141 on each iPad Mini sold.

Going by these numbers, looks like Microsoft could rake in more profits through Surface RT tablets than Apple makes by selling iPad Minis. However, it’s not just hardware costs that play a role in marking the price of a device – there’s R&D, software development, marketing and many other associated costs as well. Given that Apple has sold over 100 million iPads and over 200 million iPhones till date, it can spread the costs across its other offerings. Microsoft unfortunately cannot do the same for its latest range of tablets, while hoping to sell 3 million units.

Among the various parts that go into making a Surface RT tablet, the touchscreen component of the tablet is the most expensive, costing over $100. The Flash and DRAM memory make up the next highest parts of the tablet, as well as the Nvidia Tegra 3 processor. Even at these numbers, we wonder if Microsoft will still manage to make as much profits from the Surface RT as Apple hopes to make from the iPad Mini. nits.

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Microsoft Surface RT vs. Apple iPad: Direct Competitors go Head-to-Head


Microsoft has already started accepting pre-orders for the Surface tablet running on Windows RT. And, as a result of this, we’ve already received some more details on the specifications we can expect to see in this latest offering from the Microsoft stables. Big screen, gorgeous colors, and the tiles of Windows, this tablet sure looks hip enough to capture our hearts. Today, we’re comparing how the Surface RT stands up against the iPad in terms of its tech specs.

Dimensions: The Surface RT does have a slightly bigger screen than the iPad at 10.6 inches, as opposed to the iPad’s 9.7-inch touch-screen interface. In terms of thickness though, they’re both identical, while the Surface RT’s slightly more elongated than the iPad. Due to its slightly larger screen, unsurprisingly, it does weight a tad bit more than Apple’s offering, at 1.5 pounds, while the iPad only weighs 1.46 pounds.

The internals: While the iPad is powered by Apple’s A5X dual-core processor, Microsoft’s Surface RT runs on a Nvidia Tegra T30 processor. The Surface RT has an edge over the iPad in terms of RAM, featuring 2GB of RAM, whereas the iPad has just 1GB of it. Coming to the resolution of the screen, however, the iPad is far better endowed with a 2048X1536 pixel resolution, against the Surface RT’s 1366X768 pixel resolution.

Connectivity: Both these tablets offer WiFi connectivity as well as Bluetooth 4.0 options, so in this category, they’re equally capable.

Camera: Microsoft has designed the Surface RT with an interesting choice for the cameras. It’s got two cameras, both with a 720p resolution which is just about adequate. While the iPad has a 1080p resolution camera in the rear, we find its VGA front-facing camera rather disappointing, especially considering just how important this camera is on a tablet, when it comes to making video calls.

Ports: The Surface RT is well equipped with ports and this is one key differentiator that could give it considerable edge over the iPad. The iPad comes with Apple’s minimalistic design, featuring just a 30-pin dock connector port, headphone jack, and a micro-SIM card tray in the 4G model. The Surface RT, on the other hand, has a full-size USB 2.0 port, a HD video out port, a headset jack, a microSDXC card slot allowing for storage expansion, and also a cover port.… Read the rest

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