Apple did not have a good 2022. It faced a lot of challenges starting from regulatory hurdles, and Covid-19 restrictions in China causing delayed shipments of the iPhone 14 series to certain products receiving lukewarm responses. Hopefully, 2023 would be a good year for the company with the launch of various much-awaited products. Find out what Apple has planned to launch this year to revive itself.
Mixed reality headset
Apple could launch the rumored mixed-reality headset that may replace the smartphone eventually. It has been an open secret that the company is working on such a headset. However, it is not known yet whether or not Apple would start shipping the product in 2023. They may give a sneak-peak of the mixed AR and VR headset at the WWDC.
Multiple sources have been reporting that Apple intends to introduce smart goggles or headsets in the coming months. Mark Gurman of Bloomberg believes that the headset may be called ‘Reality Pro’ or ‘Reality One’. According to him, it could cost between $ 2000 and $ 3000.
Professional-grade Mac Pro launch
In 2023 people can expect to witness the unveiling of 14-inch and 16-inch MacBook Pros along with M2 Max and M2 Pro chips within the first six months. The M3 and iMac may also be introduced in 2023 along with an updated version of the Mac mini.
Mark Gurman says that the M2 Extreme-equipped Mac Pro is off the table. Mac Pro is the one that is in desperate need of an update. It runs on an Intel processor and was last updated in 2019.
Audio products launch
Rumor is that Apple is gearing toward launching a new and improved version of the HomePod in 2023. It may not come with a new design but could have improved Siri integration and better sound quality.
AirPods Max is also awaiting an upgrade. If AirPods Max 2 gets launched in 2023, it is expected to be lighter than its predecessor. It may come in a rebranded case. It should see some improvements in noise cancellation along with support and sound for Apple Hi-res lossless.
The Apple Classical app could also be launched in 2023 which was supposed to launch in 2022. It may be integrated into the existing Apple Music catalogue rather than introduced as a standalone app. It would make more sense in that way for both consumers and musicians.
A more premium version of the iPhone 15 Ultra
Apple would launch the Apple 15 series in 2023 and the exciting part is the rumors about the iPhone 15 Ultra. It is expected to have a titanium build and also a ‘periscope’ lens for long-zoom photography. Understandably, it is going to cost a lot more than any smartphone that Apple has launched so far. Its target consumers are going to be people with deep pockets and content creators.
