In yet another step forward to assert its dominance in Metaverse, Meta Inc. has now entered into a partnership with VNTANA. For those who are wondering what is VNTANA, it is an Augmented Reality company that was founded in 2012 by Ashley Crowder and Ben Conway.
This partnership with VNTANA will level up the game of advertising by Facebook and Instagram. With the help of VNTANA’s software and optimization algorithms brands will be able to display their product models in 3D on various social media platforms for the promotion of products through ads. The 3D ads will help the users navigate the image from all angles and the model of products will be interactive as well.
How VNTANA has changed the 3D ads on Facebook?
With the help of its patented algorithms, VNTANA has made it simple to upload the 3D designs. The designs files of 3D objects are very large. A lot of manual hard work is required to upload 3D files of this size.VNTANA has made the job very simple by streamlining and automating the process. It means that anyone can upload the 3D designs with no prior expertise.
Ashley Crowder has said that AR and 3D imaging are the future of advertising and brands will be using them extensively to interact with their customers. Furthermore, the partnership between VNTANA and Facebook means more people will have access to this technology.
This technology mutually benefits the consumer as well as the retailer. Since the consumer has a better understanding of the product the chances of the leads converting into sales are higher. A potential customer can view a product and check it from all angles in three dimensions.
Before VNTNA and Meta had integrated, customers had to manually format the 3D files to ensure compatibility with Meta’s ad platform. But with VNTANA now in the picture, any 3D file can be used for ads without any technical expertise.
Meta also previously partnered with Augmented Reality companies like PerfectCorp and Modiface which were aimed at majorly helping cosmetic and beauty brands.
Customers and business owners can benefit greatly form the 3D ads on Facebook. 3D ads which are very difficult to upload normally, can be easily formatted according to the Facebook norms using the software by VNTANA.