On November 13 when a Twitter user asked via a tweet, “When is Twitter Blue coming back?”, Elon Musk replied, “Probably end of next week”. On Friday, Twitter paused its recently announced subscription service of $8 blue check since fake accounts started to appear.
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Who can have the blue tick?
The blue tick was earlier reserved for verified accounts of famous personalities, celebrities, journalists, politicians, and other public figures. But the subscription option was made open to everybody who pays. It was rolled out last week to increase revenue as Musk was fighting hard to retain advertisers.
Blue tick subscription option missing reported
Many users reported that they could not find the new subscription option for the blue check verification mark. A source told Reuters that the same had been dropped.
On Friday, Twitter’s “official” tag holder support account tweeted, “To combat impersonation, we’ve added an ‘Official’ label to some accounts.” Introduced on Wednesday, Elon Musk “killed” it just a few hours later.
Suggested read: Meme Star Elon Musk , Defends Blue Tick Charging Move
Measure to boost revenue
Seemingly worried, Musk sent a companywide email saying Twitter would not “survive the upcoming economic downturn” if it cannot boost subscription revenue to counterbalance dwindling advertising income. Reuters got to know from three people who saw the message.