Instagram Subscriptions help creators offer selective content and perks to highly active followers. It helps them monetize their profiles by engaging followers at a monthly fee. The subscribers can subscribe through in-app purchases on their smartphones.
Instagram Subscriptions enable creators to create content through Subscriber Lives, Subscriber reels, Subscriber posts, Subscriber stories, Subscriber badges, Subscriber broadcast channels, and Subscriber social channels.
How to enable the subscription button on Instagram?
1.Click on Set up subscriptions.
2. Click Next.
3. Agree to the terms and click Next.
4. Choose the monthly pricing and click Next.
5. Click Publish and then Click Create.
Now you’ll get a confirmation that your subscription is complete. Click on Done to allow people to subscribe to your handle. Your followers will get an automatic notification in their activity feeds in 3 days, and will find a Subscribe button on your profile. You can also click the Notify
Now button if you don’t want to wait for 3 days.
Note: When you change the monthly subscription fee, it applies to new subscribers only. The existing subscribers will maintain their current subscription fee.
When you turn on Subscriptions, your followers get a heads-up in their activity feed and on your profile as well which helps them to subscribe to you. The Subscription is featured under the Subscription tab found on the Followers and Following page. Further, the subscribers are differentiated with a special subscriber badge which shows up when they comment and in the primary and requests folder. Regular followers who haven’t subscribed you can also see this badge when they comment on your posts. If they tap on the badge, they’ll be asked if they want to subscribe.
What are the eligibility criteria for Instagram Subscriptions?
If you want to apply for Instagram Subscriptions, you must:
- Fulfill Instagram’s Partner Monetization Policies
- Comply with Instagram’s Community Guidelines and Content Monetization policies.
- Age 18 years and above.
- Have a professional Instagram account with 10,000 followers (minimum).
For which countries is the Instagram Subscription service available?
Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Colombia, Croatia, Czechia, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, India, Indonesia, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Malaysia, Mexico, Netherlands, New Zealand, Norway, Peru, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States
How can you find out if you are eligible for Instagram Subscriptions
· Launch the Instagram app, and go to the professional dashboard.
· If you fulfill the criteria, you’ll get a button to initiate a subscription setup for your account.
Suggested Read: How to find Facebook friends on Instagram
How much can content creators charge for Instagram Subscriptions?
The charges of Instagram Subscription are predefined. The creators can choose from the available pricing plans depending on their preferences. For instance, the options are $0.99, $1.99, $2.99, $4.99, $9.99, $19.99, $49.99, and $99.99.
The creators can decide the pricing depending on their niche, audience, and the kind of specific content they would offer to their followers.
How can you increase your Instagram Subscription?
Create quality content regularly: Content creators must always strive to create high-quality content. Ensure that your exclusive content justifies the subscription price and offers real value to your customers. Also, maintain a consistent posting schedule, as subscribers expect regular content on a predictable timetable.
Choose the right pricing plan: Select a fair pricing plan for your subscribers. You don’t want to burden your followers, but at the same time, you must ensure your content is profitable. Consider the content you’ll offer, your objectives, and the audience you aim to attract.
Engage in collaborations: Create collaborative content by collaborating with fellow creators or influencers in your domain. In return, you may also need to contribute to their content as well.
Prioritize relationship building: Your subscribers are your dedicated supporters who invest in your content as they resonate with it and find value. Make sure you foster and nurture strong relationships with them.