Amazon is gaining a lot of popularity for being the go-to platform to buy and sell products. However, it is also a place you can find defaulters. So, if you want to know how to report unauthorized sellers on Amazon, we got you covered!
Before delving into the details, let’s first understand how unauthorized sellers get on Amazon.
They use different methods in which they are not detected easily by Amazon. Next, they list your products without seeking your permission and start selling them.
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Two main methods are;
- Fake ASIN: Using a fake ASIN is one of the easiest ways unauthorized sellers can access your products without your knowledge. They use the fake ASIN to associate with your products and after activating it, they start selling your products online for the price they want. That said, it is difficult to detect such unauthorized sellers.
- Fake retailer names: While this method is a bit complicated, they still use it to access your products and sell them on Amazon. Usually, an unauthorized seller creates an account under different retailer names and lists your products without your permission, and sells them.
How to report unauthorized sellers on Amazon?
To report unauthorized sellers on Amazon, you can use your Brand Registry Page. You can then click on “ I have a question about an issue with my brand”. Next, you will have to provide details such as your product name or ASIN to help Amazon understand the violation of your policies. Enter all the information and submit.
That said, do remember that Amazon may not help you with the unauthorized seller issue. The company will only take notice of any violation of intellectual property rights or checks if the seller has violated Amazon’s seller policies. In general, Amazon will not interfere in issues regarding distribution agreements or individual sellers’ policies.
However, if you collect proof of how unauthorized sellers are violating Amazon guidelines, it can then remove such listings.
Different proof you can collect are;
If you feel there is an unauthorized seller on Amazon, you will have to collect as much evidence as possible against the seller. The process starts with you buying the product and documenting your experience. Here are a few points you could use as evidence.
- Has several seller accounts
While this may be a difficult task, if you can figure out the different names, you can produce them as evidence to Amazon.
- Directs buyers to other pages
The seller is encouraging you to leave Amazon to buy their products or includes links to pages other than Amazon. This counts as a violation of the seller’s guidelines and you can document this to use as evidence.
- Suspicious ratings
Typically, unauthorized sellers will increase their fake customer reviews so that they can be ahead of authorized sellers’ listings. They can do this by buying their own products and leaving reviews. So, if you come across a reseller with your products, make sure to check the ratings to see if anything appears to be fake or suspicious. If you do, use it as evidence.
- Several brand listings
If you spot any unauthorized seller listing your products under multiple brands then you should report this to Amazon. Amazon will remove the listings immediately as they are violating several brands.
- Misleading information
Check for any inaccurate or misleading information. Both cases are violations of Amazon’s seller guidelines. Inaccurate information may also include false product testimonials or product information.
Remember, the more evidence you collect against any unauthorized seller, the stronger will be your case. Submit your proof to Amazon and they will get the listing removed.
So, this is how to report unauthorized sellers on Amazon. Do use these tips and share your experience with us in the comment section below.
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