Google buys SongzaUS-based tech giant Google has announced that it has purchased operations of the streaming service Songza. This Google buys Songza deal is being seen as something more than the music. Songza released its app back in 2010 and its user base stands at 5.5 million, which is quite less than 75 million for Pandora Media, and 40 million for both Spotify and Apple iTunes Radio.

However, the streaming service has a great reputation when it comes to its technology that uses variables like time of day, day of the week, and a listener’s location to create customized music playlists. Google and Songza did not provide any details regarding the price of the deal.

Google has been quoted saying in a statement, “We’re thrilled to welcome Songza to Google. They’ve built a great service which uses contextual expert-curated playlists to give you the right music at the right time.”

Meanwhile, Songza’s team was also quoted saying in a blog post, “We’re thrilled to announce that we’re becoming part of Google. We can’t think of a better company to join in our quest to provide the perfect soundtrack for everything you do.”

Google has said that it is not planning to make any changes for Songza on an immediate basis, but is likely to incorporate the technology into its other two music apps, Google Play Music All Access and a forthcoming YouTube music-streaming service which is scheduled to be launched in the next few months.