While many are scared about Instagram ban in India, the social media channel is working on a new feature -“Bonuses”, which will allow the creators to earn money by making Reels on Instagram. Reels have proven to be a great alternative to TikTok and the company wants users to keep using it. With the Instagram Reels money feature, the Facebook-owned company plans to pay those who create Reels

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Content creators will be able to earn ‘Bonuses’ when they share new Reels on their account. The social media channel will also allow creators to track their earnings from within the application. According to Alessandro Paluzzi, a popular tipster, the new feature is currently in the testing phase. He has shared screenshots that throw light on how Instagram plans to pay money for Reels.

Available for Reels and Live Reels

The new feature will initially target content creators with good upload volume or audience engagement metrics. Instagram chief Adam Mosseri said the new features aims to provide users control over their experiences on the app. Instagram is also working on the option to provide users globally to hide theirs like counts on posts. Facebook is also planning to introduce a similar feature for its users.

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Instagram is also planning on showcasing new metrics including Plays, Accounts Reached, Likes, Comments, Saves, and Shares. For Live Reels, creators will be able to access data related accounts reached, peak concurrent viewers, comments, and shares. The company also plans to make these metrics visible in the Account Insights to offer a broader picture of how Reels and Live shape an account’s performance. This will enable the creators to understand which content formats are the most liked and effective at driving reach.

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