Lava, an Indian multinational electronics company has become the first brand to launch made in India 5G smartphone. The smartphone launched under the brand name ‘Agni’ has been developed by Lava in India. It is being manufactured at its plant in Noida, Uttar Pradesh.
What Sunil Raina, President Business Head- Lava International Limited said about the 5G smartphone.
“The purpose of launching Agni is to give Indian consumers the choice of a made in India 5G smartphone for Indians by an Indian company. We wanted to establish before people that there can be an Indian brand which is technology oriented.
“We are second in the world to launch a 5G smartphone on Mediatek Dimensity 810 chipset,” Sunil Raina told PTI on the side-lines of the launch.
He said that the price of Agni has been kept at Rs 19,999 which is competitive, compared to Chinese brands that dominate the Indian market at present.
“We have beaten most of the Chinese brands in specification. It makes a statement that Indian companies, at least Lava, is capable of building a phone from scratch… enter into a segment which is highly competitive and lead the show. On pricing, we are offering Agni 5G for Rs 17,999 on pre-booking,” Raina said.
What Lava’s new 5G smartphone has to offer?
The phone is protected with Corning Gorilla Glass for higher durability. It comes with 128 GB of internal storage.
The phone runs on the Mediatek 5G chipset, the same chipset Chinese brands use in their smartphones. Despite of this, Lava has placed higher camera specifications compared to Chinese brands.
The device runs on Android 11 and features a 6.78-inch HD display.
The new smartphone will feature a 64-megapixel primary camera, along with a 5MP wide-angle camera, 2 MP Depth Camera, and a 2 MP macro camera. It will also feature a 16 MP front camera.
It also offers preloaded camera modes including an AI Mode, Super Night, and a Pro Mode.
Price and Availability in India
The price of the smartphone has been set at Rs 19,999 for the 8GB RAM + 128 GB storage variant.
From November 18, Lava Agni 5G will be available on Amazon, Flipkart, and across retail outlets. The pre-booking window are open for users since November 9 and will remain open till November 17. Consumers can pre-book their made in India 5G smartphone by paying Rs 500 on Lava e-store and on Amazon.
Book your new 5G smartphone now, and get a discount of Rs 2,000.