Thursday, November 30, 2023

Best Digital Marketing Free Alternatives to Paid Tools

So, are you looking for digital marketing free alternatives to paid tools? In this blog, you will get to know about the best free marketing tools.

But do you even know how important marketing tools are for a business or marketing professionals? These are used to achieve various goals which include increasing brand awareness, gathering market and customer information and data, and driving lead sales and generation.

It doesn’t matter whether you are new in the world of marketing or have been in this for long. These marketing tools will always be of great help to you.

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Let us take a look at some of the best digital marketing free alternatives to paid tools.

Free marketing tools


The most trusted free designing tool ever- Canva.  This tool helps to create videos and images for social media, blog posts, and various other platforms.

Canva is the best free alternative to paid options like InDesign and Photoshop.

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How does Canva work?

Canva offers various built-in templates that help you to create your posts better and in less time. For Twitter, you can use rectangular ones, tall ones for Pinterest, and square for Instagram or Facebook.


This tool is used for website optimization. If you want to know how the visitors react to your website or posts, you can try this tool for free. Hotjar uses click maps, hot maps, and scroll maps to let you know what the visitors are doing.

It is the best alternative to paid options like Crazy Egg and KISSmetrics


How does Hotjar work?

The tool helps you to know how much time the user has spent on the website, which posts they liked the most, where they give a pause, and much more.


Buffer is the best tool for social media scheduling. It helps you to schedule the posts for days or weeks. Doing this will save a lot of time usually spent on scheduling the posts for social media.

It is the best alternative to paid options like MeetEdgar and Sprout Social.


How does Buffer work?

The tool lets you connect a profile from each of your social media including Facebook, Twitter, Instagram, etc. you just have to add posts and schedule it for a day you want it to be published and you are done.

Read more: Managers


This one is among the best Customer Relationship Management tools or CRM tools. It provides you with information about your current or future customers.

It is the best alternative to paid options like SalesForce and Norbert.


How does Charlie work?

The tool provides you with information about a person including everything about his interests, hobbies, social media profiles, biography, etc.


The much-needed tool for Twitter is the Crowdfire tool. This helps in Twitter management. You can also use the Just unfollow tool to remove the bulk of people.

It is the best alternative to paid option: Crowdfire premium


How does Just Unfollow work?

The tool helps you to know who is following you back and who is not. So, you can easily remove the ones not following you.

Google Analytics

Google Analytics is the best real-time analytics tool ever. This tool is really helpful in tracking the traffic to your website.

It is the best alternative to the paid options like Chartbeat.

Google Analytics

How does Google Analytics work?

The engaged reading time of the users can be checked at Time on-page. To look for real-time stats of who is currently on the website, you can simply tap on Real-Time> Overview.

Open Site Explorer

SEO is the main thing for any business or organization. Open Site Explorer is a free tool that lets you check your page authority and domain. Also, it lets you know about the source of the incoming link.

Open Site Explorer

But the free version will only give you three reports/ day.

It is the best alternative to the paid option like Moz Pro.


For people who run their blogs or websites through WordPress, the easiest and fastest way to set up a landing page is to create a new page.

It is the best alternative to the paid options like LeadPages and Unbounce.


How does WordPress work?

You can build a new landing page in WordPress and then use it as the focal point of your social media updates and social media ad campaign.

Google Trends

Google Trends is the best tool, especially for writers. No matter what you want to look for, be it your next blog’s topic, latest, and trending topics, or product ideas, Google Trends will always make your work easier.

The best part about the tool is that whatever information it collets is grounded directly in search results.

It is the best alternative to the paid option like SEMrush.

Google Trends

How does Google Trends work?

The tool helps in finding the keyword-related topics and the ones that are trending.

HitFilm Express

All the brands and businesses that are involved in creating video content for distribution to clients can use this tool.

Being a free tool for video editing, it gives access to numerous video editing features.

HitFilm Express

How does HitFilm Express work?

The tool is really easy to use. All you need is a computer that can handle video editing and you are all set.


Tweriod is one of the widely used Twitter marketing tools. The tool analyses your account and tells you the best time for when you can tweet. This helps your tweet to get more exposure and replies.



Mentioned above are the best digital marketing free alternatives to paid tools. These are extremely essential and useful for digital marketing.

There’s no huge difference between paid digital marketing tools and free digital marketing tools. The only difference is in the features they provide.

Paid tools have comparatively more features than free tools, but this does not mean that free tools are not good enough.

In fact, you can save a lot of money by using these effective free tools.

If you want to know more about digital marketing tools, do let us know through the comment section below.

Also read:  Use these Internet Tools to Enhance Productivity at Work 2022

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Mansi Gupta
Mansi Gupta
"Fair and virtuous, Royal and gracious", this is how she represent herself. Hailing from the city of temples Jammu, she completed her studies in Himachal Pradesh. Being a student of journalism and mass communication, she was always passionate about writing and speaking. She has also worked as a news anchor and reporter for digital platforms. Currently, she is working as a full-time content writer. She strongly believes in the 'power of writing' as those little words make a huge difference.

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