Did you hear that Amazon’s Alexa ranking system, which is a standard to measure website traffic and quality is shutting down? Yes, it is retiring after 25 years of service. For those who don’t know, this is not your virtual buddy Alexa. Instead, it is a gold standard for ranking websites across categories and geographies.
10 facts about why is Alexa website ranking retiring!
- Amazon is all set to shut down its global website ranking system and analysis tool alexa.com.
- Amazon is retiring Alexa as it feels that the cost of keeping the site active is not worth the expense now.
- Alexa was founded in the year 1996 and was bought by Amazon in the year 1999.
- Amazon recently revealed that it will be retiring alexa.com on May 1st in 2022.
- Alexa is renowned for Alexa Rank. Alexa.com team announced that on December 8th, 2021, the company stopped giving new subscriptions.
- All the paid users of Alexa’s services may also export their data and delete their account, if they wish to do so.
- Alexa.com was used to track the performance of competitors and the website.
- The website offers global rankings, web traffic data, and other important information on over 30 million websites.
- Several rumours were spread about Alexa rank.
- Alexa rank was criticised as people believed the data was more relevant for Asian countries than in the Country with English speaking people.
Alexa.com team in a blog posted that it is not easy for them to retire Alexa. The team also stated that they founded Alexa internet 25 years ago. After 2 decades of helping people to find, convert, and reach digital audience, they made this tough decision of retiring Alexa.
The team also thanked everyone for making them their go-to resource for content research, keyword research, competitive analysis, and much more.
So, now you know that our beloved voice assistant Alexa isn’t going anywhere. Its Alexa.com who will be retiring is March, 2022.