Whirlpool, the popular brand is betting big in a washing machine tech got India that will probably be detergent as well as water free.
Whirlpool said that with the new technology, it will make use of ozone for gently refreshing clothes while also removing odor plus close to 99.9% bacteria and allergens. This feature called Xpert Care will also features steam wash tech for sanitizing clothes. The proprietary tech from Whirlpool, 6th Sense SoftMove will make use of a combination having sensors and algorithms for intelligently sensing load and the adjust the speed. This will create a movement for clothes ensuring that there is minimal friction and best washing performance.
More on the tech
The Indian wing of Whirlpool has announced integrating the ‘Ozone AirRefresh’ tech with its Xpert Care line for front-loading machines. These will also feature basic wash cycles for daily clothes. The factory in Puducherry is manufacturing this line of machines. The investment for this is to the tune of Rs115 crore and the project was completed in flat 11 months.
Vishal Bhola, MD, Whirlpoo India says, “After extensively studying the Indian consumers’ evolving needs and usage habits, we have combined the insights with our global technology expertise to deliver breakthrough innovations. Our focus has been to provide meaningful solutions that enhance comfort and convenience in the everyday lives of consumers. Our upcoming launches are all a testimony to the same and reflect our efforts to strengthen our Make in India commitment and aim for market leadership.”
The new line up will also have Freshcare Technology that will help keep garments free from odor for 6 hours when left in the washer post a spin. Whirpool is revamping its line up of machines across 30 SKUs. Its Stainwash Pro line of top-load machines will now be powered with the 6th Sense Stainwash tech, and built-in heater that erases even upto 40 stains. Its Hydrowash machine range come with 3D Wave tech that uses powerful waves for a superior cleaning experiexperi