Windows 10 Raises Privacy Concerns Within A Week Of Its Release

Windows 10 is making many people unhappy within just one week of its global release. Both users and privacy advocates are condemning the new desktop OS by Microsoft. The latest OS that comes with a lot of exciting features is making people worried about the way these tools work.

Windows 10 Raises Privacy Concerns with a Week of Its ReleaseIt was Wi-Fi Sense first that was shammed by users. This feature lets your friends get connected to your Wi-Fi network automatically. It is enabled by default and could share Wi-Fi credentials to anybody and everybody in your Facebook, Skype and Outlook contacts. Though the company says that everything happens over an encrypted network yet the users are concerned about the potential abuse that this feature can bring onto them.

Windows 10 has not left even the Solitaire alone. This game is now a freemium but ad-riddled version where video advertisements cannot be skipped. If you want to stay away from ads, you would have to pay $ 10 to Microsoft every month.

The digital voice assistant, Cortana, that Windows 10 features in quite a good application but the catch is that it gets its data from your text messages and emails as well as from the list of people you call, your phonebook and how often you get in touch with them through your computer.

 The feature Windows Update Delivery Optimisation, which is also enabled by default, uses your Internet data to update OS of other’s computers. This feature uploads parts of updates that you have downloaded earlier with users on your LAN and strangers on the Internet.

It seems if Microsoft does not take care of all these issues, it will be hard for the company to create a loyal customer base for its new OS.… Read the rest

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Save Your Facebook Pictures From Landing Into Wrong Hands

With the latest Facebook privacy setting update, it has become tough to keep your profile picture away from the prying eyes of strangers.  No matter how hard you try, you can barely find the solution to stop your profile pic to be non-clickable to prevent becoming full-blown to somebody. However, the following steps could just wipe this problem off-

Save Your Facebook Pictures From Landing Into Wrong HandsIn case you had uploaded a snap that was cropped using Facebook’s tool, erase it. Re-upload a fresh picture that need not be cropped at all. Even if you crop it, use some external tool over the web to tone it down in size. 180 by 180 picture resolution usually is the apt size and you can choose from image editors such as Adobe Photoshop. Once uploaded, you will see that no matter how much you click the new profile snap, it remains stagnant—without blowing up full size.

Post-rollout of new settings, all past pictures you used as profile snaps or covers are available for public view. Altering this is a task but you need to click every such snap on Facebook and access the privacy tab from Edit menu. Once you reach the Who should see this?” option, select More Options before hitting on Only Me.

Also Read: Why Microsoft Surface 3 should land at Indian shores

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Facebook Tests New ‘View Tags’ Feature for Tracking Ads

The social network is at it again. No sooner did concerns over privacy of users die down that the company tested out a new feature called ‘View Tags’ that can let advertisers drop cookies on users to track if they purchase something after seeing the Facebook ads. With this move, Facebook could potentially claim direct responsibility for improving sales generated through posting of ads on its network.

View Tags was initially rolled out as a private move but now the company is letting more advertisers use this feature on its site. It works in a slightly different manner than the previously uncovered tracking tool which allowed advertisers’ sites to detect the Facebook user ID of a converted lead, which could then be cross-checked by Facebook against the list of users who saw ads to establish attribution.

With ‘View Tags’, advertisers can generate cookies and drop them on the users’ end. These cookies monitor the users’ behavior on the site and gauge how a user reacts to a Facebook ad, and can remain in the users’ system until the users manually clear the cookies or until they expire months later. These cookies will let the advertisers know what ads were displayed in the users’ accounts, and which ones were clicked on by the users.

Using the ‘View Tags’ feature, Social Code measured the effectiveness of a campaign it ran for a consumer packaged goods company for customers to redeem an offer. It found that among the total 5,924 people who redeemed that offer, 5,127 had only viewed the ad, as opposed to 797 users who had clicked directly to the offer. This means that even viewing an ad can result in conversions, even if users do not act on it immediately.

The ‘View Tags’ feature had been in the pipeline for a while, with Facebook working to resolve all privacy-related issues of this feature. With this new feature, we can probably expect Facebook to start taking credit for generating sales through its ads and maybe generate revenues through it.… Read the rest

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Protect Your Privacy Online With Do not Track in Google Chrome

 

For everybody who’s been concerned about privacy issues when using Google’s software and tools, here’s some great news. Google has now featured the Do Not Track (DNT) in the latest developer build of Google Chrome. Do Not Track essentially informs websites about when a user chooses to opt out of behavioral tracking. It’s a great tool to protect your privacy online with regards to your browsing patterns, but Google hasn’t shown too much enthusiasm until now to implement it in Chrome, while other browsers like IE10, Safari and Firefox have already put this feature in.

There are talks that even though Chrome could begin to feature DNT options soon, it may not be automatically turned on by default the way Microsoft does in IE. Google of course has its own reasons for not being too keen on it, as the search engine giant relies on tracking users’ browsing patterns to send them targeted ads. And DNT would just end up having an adverse effect on Google’s biggest revenue generating field.

Although DNT has not yet arrived officially on Chrome browser, it will be an interesting turn of events to see how much of a conflict it will create between Google’s ad business and web browser. It surely wouldn’t be a fun inclusion on Chrome, we can say.

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