Facebook Implements New Measures To Ensure Its Users’ Privacy

World’s leading social networking site Facebook has implemented few more measures to protect its users’ privacy. The company has set the default audience to “Friends” as well as announced a new privacy checkup tool.Facebook reaches 1 billion users mark

Privacy has been a major concern when it comes to social networking as majority of people continue to overshare information with or without their knowledge. The company wants to prevent oversharing for new users by setting the default audience to “Friends” rather than “Public,” as it used to be until now.

Meanwhile, for the existing users, the company will provide “a new and expanded privacy checkup tool,” which has been specially made to enable them to easily check and alter their previous posts’ audience.

Facebook has been quoted saying that “While some people want to post to everyone, others have told us that they are more comfortable sharing with a smaller group, like just their friends. We recognize that it is much worse for someone to accidentally share with everyone when they actually meant to share with just friends, compared with the reverse.”

The post further reads “First time posters will also see a reminder to choose an audience for their first post, and if they don’t make a choice, it will be set to Friends. People can change who they are posting to at any time, and can also change the privacy of their past posts too.”

This move by the company came after feedback from its users who explained that they sometimes share information with the wrong audience or sometimes by accident. The new privacy checkup tool will be of great help during these situations as it will enable users to easily manage and change their posts.

The company is scheduled to start releasing a new and expanded privacy checkup tool over the next few weeks in order to show people how to review things like who they’re posting to, which apps they use, and the privacy of key pieces of information on their profile.

While these changes will not make any impact on users who willingly choose to share too much on Facebook, it will just help cautious users in managing and controlling their updates.

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Facebook Steals Mark Zuckerberg’s Sister’s Privacy



Facebook stole Zuckerberg’s privacy this holiday season when Randi Zuckerberg, older sister of Facebook chief Mark, went viral on the social network. On Tuesday Randi posted a personal picture with her family and friends on the her Facebook timeline which  got shared by Vox Media marketing director Callie Schweitzer, a Zuckerberg subscriber on her Twitter page.

The Twitter page has 40,000 followers and as soon as the picture was posted on it it went viral. This action of Schweitzer did not go well with Randi Zuckerberg.

She wrote on her Twitter about digital etiquette pointed towards Schweitzer

“Digital etiquette: always ask permission before posting a friend’s photo publicly. It’s not about privacy settings, it’s about human decency,” she posted on Twitter.

“Not sure where you got this photo,” the former head of marketing for Facebook said in a tweeted response to Schweitzer. “I posted it only to friends on FB. You reposting it on Twitter is way uncool.”

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Privacy Advocacy Groups Urge Facebook Withdraw Its Latest Policy

Has the privacy on Facebook gone for toss? The recent  Facebook policy changes which give access to the company to share users data with recently acquired photo-application instagram  has not  gone well with users. The policy also eliminates the user voting system and has restricted email within the social network.

Two privacy advocacy groups have urged the Facebook to withdraw the policy which saw the light on Wednesday

“Facebook’s proposed changes implicate the user privacy and terms of a recent settlement with the Federal Trade Commission,” the groups said in a letter to Facebook Chief Executive Mark Zucerberg that was published on their websites on Monday.

By sharing information with Instagram, the letter said, Facebook could combine user profiles, ending its practice of keeping user information on the two services separate.

Facebook has still not commented  about it. This April Facebook came to terms with privacy charges with the U.S. Federal Trade commission that it had deceived consumers and forced them to share more personal information than they intended. The settlement clearly declared that Facebook is required to get user’s approval  before doing any privacy changes.

Both Google and Facebook has faced several inquiries regarding  the privacy regulation as consumers hand over mounting amounts of information about their personal lives to Web services.

The proposed changes by Facebook has received more than 7000  comments in just seven days.

The current terms of service automatically trigger a vote by users to approve the changes.  But the vote only works if 30 percent users give their approval.

Facebook also said last week that it wanted to eliminate a setting for users to control who can contact them on the social network’s email system. The company said it planned to replace the “Who can send you Facebook messages” setting with new filters for managing incoming messages.

“This may increase the threat of spam mails “ the privacy groups warned on Monday.

The change would let  Facebook to build unified profiles of its users that include people’s personal data from its social network and from Instagram,  which is similar to recent move by Google Inc.

In January, Google said it would combine users’ personal information from its various Web services – such as search, email and the Google+ social network – to provide a more customized experience. This raised privacy concerns.
“As our company grows, we acquire businesses that become a legal part of our organization,” Facebook spokesman AndrewBSE 0.00 % Noyes said in an emailed statement on Monday.

“Those companies sometimes operate as affiliates. We wanted to clarify that we will share information with our affiliates and vice versa, both to help improve our services and theirs, and to take advantage of storage efficiencies,” Noyes said.

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