Back in 2018, Loreal had acquired ModiFace. The interesting tech assists customers to try makeup and then see results. This helps you choose a product better.
With ModiFace Technology you get to try virtual makeup right on the Nykaa website and its app. Shoppers can buy beauty stuff across all categories, beginning with the entire range of L’Oréal products. This L’Oréal and Nykaa have partnership only seals the need for ModiFace.
How the tech helps?
ModiFace try-on tech makes use of advanced tracker algorithm to detect the lip, eye, cheek, and hair. It applies the cosmetics virtually in order to render real-time feel that is true-to-life.
Such technology’s use-case is stronger that remote shopping has caught up big time post pandemic. With such technology you get to experience immersive buying experiences on Nykaa.
For L’Oréal, sale of products online contributes to its business in huge bits. The company retails brands like L’Oréal Paris, Maybelline New-York, Garnier, NYX Makeup, Matrix, Kiehl’s, Kérastase and Yves Saint Laurent in India.
Pankaj Sharma, consumer products Director, L’Oréal India says, “As part of our evolution into a Beauty Tech company, L’Oréal is reinventing the beauty experience for consumers. The ModiFace technology harnesses AI and AR technologies to provide a personalized and customized experience in a low-touch economy.”