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As unbelievable as it may sound but WhatsApp can take your business to the next level. WhatsApp Business had been launched with the sole intention to help small businesses grow. Since then, many small business owners have used the platform for its intended purpose. After you download and install the WhatsApp Business app learn how to use WhatsApp for business: Tips and tools to make your business reach its highest potential.
How to use WhatsApp for business: Tips and tools
Professional business profile– Start with creating a profile by providing relevant and accurate information about your business. For instance, add the name, logo, address, contact information, and website of the business. This should help with building trust with the customers.
Messaging tools– There are several messaging tools that you can use for your business. Use Quick Replies to create pre-set responses to common questions or frequently asked questions. You can save a lot of time with this feature and your customers would get timely replies as well.
You can use the Automated Greeting Messages feature to welcome all new customers. Just set up an automated greeting message and add important information about your business.
It is also important to use the Away Messages feature. Thus, whenever people message out of business hours or whenever you are unavailable for some reason, they get a response. Create a message with information about the business hours, your availability, or alternative contact information.
Labels and Categories– Use the Labels and Categories features to organize your chats. Categorize the conversations based on criteria like ‘Support Requests’, ‘New Orders’, or ‘Follow-ups’ using Labels. Use the Categories feature to filter and sort the chats for better organization.
Broadcast lists– Create one or multiple broadcast lists and send out important announcements, promotions, or updates to all customers at once. This feature helps to hide the identity of individual recipients from others.
Customer engagement– To encourage customer engagement or to keep them interested in your products or services, use the features offered by WhatsApp creatively.
Use the Multimedia Messaging feature to send videos, images, and audio messages about the products or services you offer. This can be used to share tutorials. You can also deliver personalized assistance with this feature.
If you do not want to bombard the customers’ inboxes all the time with marketing content, use the WhatsApp Status feature. Share product launches, updates, behind the scene glimpses, information on services on offer, or any other engaging content with your customers without being spammy.
You can also create group chats or start a community to share exclusive content, promote community engagement, and stimulate discussions.
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Now that you know how to use WhatsApp for business: Tips and tools, get back on the wheels and make your business reach the zenith. Just ensure that you keep the customer data private so as not to share phone numbers or any other customer information with any third party without any concrete reason. You must also adhere to the terms and conditions set by WhatsApp Business. If you found this article inspiring and helpful, share it with others. Let us know in the comments section below if you know any other tips and tools for using WhatsApp Business.