Even as digital marketing is evolving rapidly, content creation is at the heart of marketing initiatives. Brands usually engage expensive photographers and use high-end editing software to get professional-looking photos for their websites, social media, and product listings. But it can cost a lot for small and medium-sized businesses. To address this problem, Google has introduced a new AI marketing tool, Pomelli, and its Photoshoot feature that will help small firms grow and compete in 2026.
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What is Pomelli?
Launched in 2025 by Google Labs, in collaboration with Google DeepMind, Pomelli Pomelli is an AI-powered marketing assistant that makes it easy for small and medium-sized businesses to create marketing campaigns and creative materials. The public beta version of the platform is now available for free in the US, Canada, Australia, and New Zealand.
Pomelli is different from other design platforms since it offers a lot more marketing assistance than basic templates. It takes the time to analyse your brand and then makes material that fits with your company’s style, tone and brand identity.
The programme uses Google’s “Business DNA” to look at a company’s website and brand inputs to find out things like the company’s colours, typefaces, visual style and tone of voice.
With this clever profiling, Pomelli can come up with suggestions for copy and messaging, as well as posts for social media, adverts, and website graphics.
Pomelli Photoshoot: New Way To Get Professional Visuals
In the latest addition to its AI marketing kit, Google has added a powerful Photoshoot feature to Pomelli. It allows companies to take simple shots of their goods and turn them into professional-looking marketing photos that look like they were taken in a studio.
Pomelli AI Photoshoot feature uses Google’s sophisticated Nano Banana picture-generating model to perform tasks – including intelligent background generation, realistic lighting and shadow enhancements, and composition refinement and visual polishing – that usually require a professional photographer and a studio.
With only a few clicks, businesses can choose from a number of themes and make visuals that would normally cost thousands of dollars.
How Does Pomelli Photoshoot work?
You can follow the given steps to use the Pomelli AI Photoshoot tool:
- Sign in to Pomelli with your Google account on the Google Labs Pomelli page.
- Enter the URL of your business website. Pomelli will analyse your brand logo, colour schemes, fonts, and messages to establish a “Business DNA”.
- Now, upload pictures of a product that you want to enhance.
- Choose a style or pattern that you’ve already saved, such as a studio, lifestyle, or catalogue look.
- Now all you have to do is wait for Pomelli’s Photoshoot tool to work its magic and generate photos that are appropriate for your digital marketing campaign within minutes.
This technique significantly cuts down on the time it takes to generate content, so businesses can move from coming up with a concept to launching a campaign in a lot less time than usual.
Why Google’s AI Photoshoot Is a Game Changer for Small Businesses?
Good visuals make your online marketing campaigns look more professional, which in turn helps in building your brand’s credibility. But it normally costs a lot of time and money to make high-quality content. That’s where Pomelli from Google Labs comes to the aid of MSMEs.
With Google’s new AI Photoshoot tool, small businesses and startups no longer need to burn a hole in their budget to hire experienced photographers or rent expensive equipment. It helps companies with tiny marketing teams or small budgets create professional marketing material.
Also, Pomelli’s AI Photoshoot reduces the technical barrier to the space of content creation. Its AI component takes care of all photography and editing needs like lighting, styling and composition on its own.
It also speeds up the process of making content by allowing firms to swiftly produce a lot of different images for commercials and social media posts. The Pomelli Business DNA tool further helps business owners and marketers retain the brand’s identity.
What This Means for the Future of Digital Marketing?
Pomelli and its Photoshoot feature are part of a bigger shift in how AI is transforming the way content is created and marketed.
AI solutions like Pomelli make it easier for everyone to use automated marketing campaigns from ideation to final content. This means that companies don’t have to use as many expensive agencies or freelancers; and can spend more time on customer service and strategy.
Where Pomelli Fits in Overall AI Tool Landscape?
Pomelli is different from most other AI content solutions since it looks at the company’s identity before making content. Without any background information, generic AI image generators can generate pretty visuals, but they don’t necessarily align with the brand.
Pomelli’s Business DNA feature makes sure that all of a company’s pictures, text and visuals have the same tone and that all of its campaigns have the same style across all platforms. It also automates much of the process, in comparison to AI programmes that make users type out every style element by hand.
Limitations and challenges
At the moment, Pomelli and its experimental Photoshoot technology is only available in the US, Canada, Australia and New Zealand. However, it is not yet clear how much Google Pomelli’s AI Photoshoot tool would cost in the future or when it would be made available globally.
With the rapid advancement in generative AI technologies, soon it will be harder to tell the difference between content that is made by people and content made by machines. It may raise several privacy, copyright and credibility concerns among industries and consumers alike.
Final Thoughts
Google’s Pomelli is a major step forward in making high-quality marketing materials more accessible to everyone thanks to its new AI Photoshoot capability.
Pomelli lets businesses make professional-looking photographs without having to buy expensive tools or hire creative people. It does this by leveraging brand research and advanced technology to create pictures. With this technology, small businesses, online stores and marketing professionals may get to compete with major organisations without having to invest a lot of money or lower the quality of their products.
Additionally, Pomelli’s other experimental features like tools to produce cartoon marketing assets, indicate that Google is aiming to make Pomelli a full-fledged AI marketing engine that can come up with concepts and then put them into action.
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