YouTube is all set to launch its subscription-based Video-On-Demand (VoD) service. The company has already emailed all YouTube content owners about their plans, requesting them to acknowledge their agreement by 22 October. For those who do not give their approval, their content would be deleted from YouTube.
The email was first released by Re/code which stated, “To give fans more choice we will be launching a new ads-free version of YouTube, available to fans for a monthly fee. This service will create a new source of revenue over time that supplements your advertising revenue.”
The email also stated, “As you heard in our previous emails, we want to ensure that fans who choose to pay for an ads-free experience can watch all the same videos that are available on the ads-supported experience. That’s why we’re asking you to update your agreement to reflect the updated terms for the ads-free service.”
Sources revealed that the service is expected to start at the end of October. It is also being said that they might bundle two services together in one offer–to upgrade an account to YouTube’s Music Key service launched as beta in 2014 and to watch ads-free videos.
Google is now planning to charge a $10 subscription fee per month to provide both these services, which was the suggested cost of the Music Key service only. However, details regarding how Google is actually planning to make money through this offer is unknown for now.