Owning a Rolex is a desire, it’s a dream only a few can fulfill. A classic timepiece, Rolex is a masterpiece. The Swiss luxury watch brand is admirable, its design, the craftsmanship, Rolex is a jewel on your wrist. But, have you ever wondered why Rolex watches are expensive? What makes Rolex better than other luxury watch? Well, let’s have a closer look and see the reasons behind why Rolex has a high price tag.

Precision

One of the main reasons why Rolex is expensive is the hard-work behind the collation of the masterpiece. A Rolex consists of hundreds of parts, all assembled by hand in Switzerland. It is not a machine made watch. Each and every watch is carefully inspected, tested, and goes through numerous steps to ensure perfect functioning quality.

Optimised Perfection

Optimised Perfection

If you are wondering why Rolex is expensive, well we have the answer. According to the brand owners, building a Rolex movement can take up to a year, the bezel itself takes 49 hours. With keen attention to detail, each Rolex watch is perfection in itself and this superiority is well reflected in the price.

Striving Perfection

Rolex is perfection personified. The brand does not compromise n anything and speaks of opulence and luxury in every detail. The brand is damn serious about the quality and has an in-house research and development lab employing thousands of people working day in and out on developing, refining, and improving their products. To make the product stand out, Rolex uses things like 18K gold, diamonds, mother of pearl, and other expensive materials in their watches.

Everything is In-house

Another reason why Rolex watches is expensive is the resources the Swiss watch company invest in creating the masterpiece. Rolex easily has the most sophisticated watch making machinery in the world. Almost every single part in a Rolex watch is made in-house. The company manages the whole manufacturing process in-house, including production, assembly and quality control as well.

Rolex is Above and Beyond

Rolex watches involve mechanical movements and perfecting each of these movements require resources, dedication and an undying commitment of a skilled watch maker. Also, Rolex watches does not compromise on the material used in crafting the elegant timekeeper and takes the concept of Swiss discreetness to a new level. It uses 904L corrosion-resistantsteel. Furthermore, to prevent tarnishing, Rolex uses 18K white gold for its indices rather than its counterparts.

Unparalleled Luxury

Rolex is luxury, owning a Rolex watch is luxury in itself, every Rolex watch is an extraordinary amalgamation of engineering and watchmakers’ art.Rolex is a universe of its own, respected, admired and valued across the globe. Rolex watches is confidently a cut above than its many competitors. The immaculate mechanics, the attention to detail, the quality – Rolex boasts all.

So to understand “Why Rolex watches is so expensive?” one must learn to appreciate the workmanship, design, material costs, quality  and time dedicated to perfect  each and every single piece.