With 400 million active users monthly, Instagram is riding high on success leaving its immediate rival Twitter far behind. The recent development is going to boost advertising revenues to a great extend for Instagram.
In about nine months, the photo sharing website owned by Facebook has pulled in the latest 100 million users including celebrities like former athlete Caitlyn Jenner and soccer player David Beckham. It is worth mentioning that more than 50% of the newly-joined users are from outside of the USA. Most of them are from Europe and Asia with Japan, Brazil and Indonesia topping the list for having maximum number of users.
While Instagram users seem to be rising fast, Twitter seems to be struggling to draw in new users. Analysts are of the opinion that it is not Snapchat or Instagram, which are pulling down people’s interest on Twitter but the business model of the company itself.
Enders Analysis head of digital media Ian Maude told CNBC recently, “I think the concerns over Twitter are more general, i.e. it’s not about Instagram, it’s about while its growth has stalled, other social media, other instant messaging and communications services and tools continue to grow and it’s being outgrown and outpaced and I think that is the worry.”
One big reason for the success of Instagram is that it is used over the phone. This allows more people to use it on a regular basis. The app is a lot more user friendly when compared to Twitter. Plus, there’s no need to think of witty lines. Images do speak louder than words.
Back home, we spoke to some people and asked them which one they preferred. They had some really interesting things to say.
Software professional Arunima Bhattacharya said, “Because Instagram is more about pictures….we humans are narcissists after all.” Simply put, the younger generation wants to share their happy moments with friends all the time. Instagram is a faster and easier way to do that.
A student Chandan Lohia said, “Both have their own utility. When it comes to sharing updates, Twitter handles it better but instant image sharing is handled by Instagram better…. !!!”
Which is the one you prefer more and why? We are waiting to hear what you think. Leave us your comments below.