Compelling content is simply a must if you want to make it big on Instagram. However, strategising the time you post on Instagram is just as important as great content to ace your social media game. Your breathtaking photograph or ‘Aww’ worthy cute videos will do you no good if nobody is watching ’em. One way to change it is to identify the right time to post on Instagram in India or any part of the world.

There is no doubt that Instagram India is easily one of the most competitive social media platforms to create your own space. Even as we talk, thousands of Instagram users are probably scrolling their Instagram feed with hundreds of users and influencers posting their own content. Only when you see the final rewards on IG for your business will you realise that all your effort was worth it.

Based on our research and experience, here is a comprehensive view of best time to post on Instagram in India.

Best time to post on Instagram in India (Overall)

Best Day: Wednesday

Best Time: 11 am (Wednesday/Friday)

Social media experts recommend posting more and better content on Weekdays rather than weekends. But, Wednesday in particular is considered to be a great day for Instagram posts. So, you should try to save some of your best content of the week specifically for Wednesday and post it around 11am.

They note that users usually tend to check their Instagram in the morning, during work breaks, or towards the end of the day. So choose early hours or post-work evening hours when people are on their way to and from work. If you want to keep a general time for the entire week, 9am to 11 pm and 4pm to 7 pm are good times to schedule daily posts.

Do note, you should avoid posting before 6am and after 9pm at night.

Ideal Instagram schedule for marketers

  • 8:00 – 9:00 am
  • 2:00 – 3:00 pm
  • 5:00 pm

However, audiences’ online behaviour can also differ significantly as we change the demographics of our sample size. So, best time to post on Instagram will also depend upon your individual industry and the kind of target audience that you are looking at. Here is a look at best time for some of the most prominent categories of Instagram content.

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Best time for Product Selling on Instagram

Instagram is a visual medium providing great opportunities for businesses. However, new Instagram algorithms prioritise family and friends over business posts. Thus, it becomes even more critical to post at the right time to build engagement.

Experts particularly suggest posting products and goods related content on Wednesday to Friday at around 3:00 pm. Additionally, from 9:00 pm to 5:00 am on the next morning are also found to be comparatively lazier hours. Thus, you should continue to avoid posting in the sleeping hours.

Best times to post Instagram Videos in India in 2020

With IGTV videos and now Instagram Reels, Instagram adds a unique opportunity to provide your audience with the right blend of images and videos. Interestingly, videos are one form of Instagram content that usually tends to do well across the week if you have compelling content. However, if you can add that pinch of consistency to your IGTV, it can actually help you go a long way.  But, one particular time to avoid remains the sleeping beauty hours of early morning till 5:00 am and late night after 10:00 – 11:00 pm.

Right time to post Education content on Instagram

Besides various businesses, social media influencers and celebrities, Instagram is also proving to be a great medium of communication for educational institutions. It helps them to stay connected with their social media friendly students as well as to build their own brand online.

Morning hours often tend to do better for educational content. Moreover, Fridays are further found to be lucky for colleges and schools on Instagram. Experts usually consider 10:00 am on Friday as the best time to post educational/education related content on Instagram. Additionally, Saturdays especially towards the evening also do well for schools and universities as most students are up till late on the day.

Also Read: Instagram Just Made Your Follower Count Irrelevant To Verification

Best time to share tech related content on Instagram

If you are operating in the tech sphere, we highly recommend having a signature style of communication to create compelling content on Instagram for visual branding. As tech enthusiasts get into their offices, most reportedly tend to check their Instagram feeds before starting their day.

Thus, we recommend you to schedule some great content on weekdays especially Wednesday and Friday. Talking of particular time slots, 9:00 am to 10:00 am is usually considered to be a good time to post tech content on Instagram.

Steps to find out best time to post on Instagram

Note: You will need an Instagram business Account for this research process.

  • Open the Instagram app.
  • Go to Instagram Menu and tap on Insights option.
  • Open your Audience tab.
  • Scroll down further to see tab displaying Followers’ details. “Follower Tab” will include various insights into the behaviour of your followers including average times when they are most active on Instagram.

You can now check it for both days and respective time slots your followers are most active and share your content accordingly. Moreover, you may also want to experiment posting at various time slots suggested in this article and study insights to get a better idea for your business and target audience.