It was initially rumored that US-based tech giant Apple was scheduled to update its Apple TV in January 2013, but that time has passed since long ago and since then there have been several rumors regarding is launch date, features and specifications.

Now, a majority of experts and people are of an opinion that the company will release the update in 2014. Similarly, others say that launch of the new Apple TV will not happen until 2015.

The company should update the current Apple TV as it was last updated in January 2013 with some minor changes, while the major update took place in March 2012. The Apple TV is equipped with the still in use A5 chip, 512MB RAM along with the video capabilities of 1080p. The device has a flash memory of 8GB along with dimensions of 10cm x 10cm.

Apple former CEO Steve Jobs was earlier quoted saying that “I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. No longer would users have to fiddle with complex remotes for DVD players and cable channels. It will have the simplest use interface you could imagine. I finally cracked it.”

It has been reported that Apple is presently is discussion with content providers to finalize deals that would enable users to see even more content on Apple’s new set-top box when it becomes commercially available. This is seen as a major reason behind the delay of the new Apple TV.

Martin Hajek, who gained prominence for creating concept images of the iPhone 6, has released several concept images of the Apple TV, including enhanced remote control. He also claimed that the Apple TV would measure 9.8 x 9.8 cm with a thinness of 1.67cm. He also said that the device would be available in grey, gold and silver color.

Hajek worked in association with German site, to conceptualize the images of what they call the Apple TV Air. claimed that the device would carry a price tag of nearly USD67.