The Indian-origin Trell app garnered an additional 1 million downloads in the last 24 hours. The upsurge of the Indian platform has come after the official announcement to ban various Chinese apps in the country.

Government of India officially announced to ban over 59 Chinese apps in the country on Monday. The government’s decision came in amidst the growing tensions between the two nuclear-armed nations along the Line of Actual Control (LAC). Moreover, the on-going health crisis caused by COVID-19 has also prompted sentiments to encourage self-reliance or the “Aatma Nirbhar Bharat”.

Trell: The Indian Video Pinterest

Trell is being commonly referred to as the video-Pinterest of Bharat. Trell provides users a platform to share their experiences and reviews, and offer recommendations. The emerging Indian app covers several categories including travel, entertainment, fitness, health, beauty, cooking and home-décor.

Trell users can make up to 5-minute videos across categories in their native languages. It also includes a ‘Shop’ feature which allows users to directly purchase the product featured in the Vlog. Furthermore, app users can also win vacations, goodies, and rewards through the platform.

Pulkit Agarwal, co-founder of Trell thanked and congratulated Prime Minister Narender Modi for taking the bold step As per a TOI report, he added, “We welcome all the Tiktok and Chinese Apps content creators with open arms to come and engage on Trell, which is 100% Indian app. As the leading Indian lifestyle social app we will continue to ensure that the privacy and data of users will be protected and will remain within the boundaries of our nation.”

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Since its inception in 2017, Trell has garnered over 30 million downloads and 9 million monthly active users. Notably, the app is now available in 8 different languages including the recent additions of Marathi, Bengali, and Kannada. The latest ban is likely to further boost many of these native Indian apps in the coming weeks.

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