The spotlight is on iPhone 6 as this would be the device that is supposed to change the game in favor of Apple Inc. (NASDAQ:AAPL). Plenty of speculations are doing rounds in the techie world and expectations are high about the look of the Game-Changer.

It’s a do or die situation for the Apple Inc. (NASDAQ:AAPL) and if the device is not beyond the dreams of its fans and investors, neither of them would be the takers. Taking the example of Samsung Electronics Co., Ltd. (LON: BC94) (KRX: 005930), the Galaxy S4 is not well received and investors are turning away. Some analysts consider that Apple’s stock price is actually being affected by Samsung’s slumping Galaxy S4 sales.

All the new smartphones in the market are not up to mark and only offering some upgrades here and there, not enough to attract buyers. An enterprising challenge for Apple lies ahead as the consumers are not satisfied with mere upgrades; rather they are waiting for an all new Apple this fall or next year.

We can only say that take your time but unveil something which is essentially state-of-the-art.