Yahoo! Axis: Do We Need Another Browser?

Yahoo has consistently been in the news of late, though not for really good reasons. Hell-bent on putting all the negative publicity behind it, Yahoo has recently launched a new browser, the Axis, as a plug-in for PCs and as an app for iOS. Now the obvious question that’s on everybody’s mind is, do we really need a new browser? Internet users are already spoilt for choice, thanks to Firefox, Opera, and the latest Google Chrome offerings. So what makes Yahoo’s Axis stand out from the crowd?

Yahoo! Axis promises to be more search-oriented than the already existing browsers, and is aimed at making even mobile browsing far more interactive. Axis might signal the end of search results returned in the link format, providing users with previews of pages that feature relevant information for their queries. With the Axis, all you need to do is swipe from one result page to another, or pull down a strip of multiple preview pages.

Sign in using your Yahoo, Google or even Facebook account and let Axis sync your search and bookmark information across your numerous devices, from PCs to iPads, to iPhones. Once you log in, the homepage features 3 sections – Read Later, My Favorites, and Continue from device. When you begin typing into the search box, it automatically lists out trending topics as suggestions and once the results are displayed, you can move from one result to the next with just a swipe – swiping left takes you to the previous result and swiping right brings on the next in the list. The Axis features a wonderfully intuitive interface which is fun to use.

Add new bookmarks to either of the sections – Read Later or My Favorites, and re-order them by holding down a bookmark and dragging it up or down the list. Tabs on the Axis feature large thumbnail previews of the pages tabbed and can be accessed from the bottom right of the main screen. Axis syncs not only your searches and bookmarks across your multiple devices but also brings your devices up to speed on pages being browsed using your PC, featuring this information within the Continue from device section. This feature lets you browse seamlessly across multiple devices and is by far, one of the coolest things about the Yahoo Axis. The Axis app is more social than the desktop plug-in option, letting you share pages you browse through e-mail, Pinterest and Twitter.

The Yahoo Axis is fairly new on the block but has managed to become the second-most popular free download from the iTunes app store within a day of its release. However, life is not all rosy with the Axis, specially the desktop plug-in feature. When you install it on your PC, it considerably slows down the performance of Internet Explorer 9. While the Axis app works quite well on the iPad, using it on the iPhone can be a bit of a challenge due to the display issues on the smaller screen, showing up dark images for results pages with jumbled text. However, we are hoping that Yahoo manages to fix these issues soon, as it rolls out Axis for Android, Blackberry and Windows phones.… Read the rest

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