All of last year, the corporate world was abuzz with the trend of BYOD or “bring your own device” to the workplace. Now, it looks like gadget makers are also realizing this trend and catering to it. The latest ad campaign from Samsung looks completely targeted at BYOD consumers.
Samsung is starting with its latest security feature, SAFE (Security and Feature Enhancements), on its high-end mobile devices to make them more appealing in the workplace environment. The Samsung Galaxy Note II, in particular, would make for a great corporate device, with its multi-window feature that lets users access multiple types of information at once.
Also getting into the BYOD race is RIM with its latest BlackBerry 10 OS. An important feature of this latest OS is the BlackBerry Balance, which lets users balance both their professional and personal requirements of their smartphones, within the one device. With it, you can disable your work-related apps when you get off work for enhanced security.… Read the rest