The Indian Tablet Market Dominated By Micromax: Report

 

 

The Indian Tablet is on upsurge.  According to a survey conducted by CyberMedia Indian tablet market sales (unit shipments) touch 0.55 million units in second quarter of 2012 recording a quarter-on-quarter increase of 59% and year-on-year increase of 673%.

The research revealed that the big chunk of tablet market share belongs to  Micromax , followed by Samsung and Apple.

Micromax is on the top with 18.4% share, followed by Samsung at second position with 13.3% and Apple at third position with 12.3%, in terms of sales (unit shipments) during the 2Q 2012.

“During 2Q 2012, 47.4% of tablet sales were from new entrants in the market with a strong focus on addressing application areas in the Education and Entertainment segments. This trend demonstrates clearly that vendors are positioning their devices at India’s youth,” said Faisal Kawoosa, Lead Analyst, CMR Telecoms Practice.

The report affirmed that tablet market in on the upswing on India due to the entry of new tablet vendors and introduction of budget tablets.… Read the rest

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