Nokia finally showcased its two new high end smartphones, the Lumia 925 and the Lumia 928, in its Windows Phone 8 lineup. The phones look good, are feature rich and powerful, but if they really want to tower over Apple’s and Samsung’s offerings, Nokia really needs to work on an aggressive PR strategy to spread the word.
The Galaxy S4 has recently hit the markets and Samsung’s been marketing the phone real hard so it can go on to become as successful as the Galaxy S3. And even though Apple is yet to confirm the next-gen iPhone, rumors about the upcoming iPhone 5S/6 are doing the rounds of the tech community every single day.
When you look at the Lumia range, you can see just how hard Nokia has worked on each and every device. The Lumia range provides a great Windows Phone experience, but even then, it accounts for a very small share of the smartphone market, which is dominated by Android and iOS.
However, Nokia has admitted the need for an aggressive marketing campaign and has promised something spectacular over the coming weeks. A good start is its commercial which shows Apple and Samsung fans coming to blows at a wedding while Lumia users sit all smug watching them. But that’s not enough to get the world to start talking about the new Lumia smartphones.… Read the rest