Is 900 mn Users Enough to Make WhatsApp a Feasible Economic Model?

The popular messaging platform WhatsApp has reached 900 million active users this week. Could this make the messaging app a real business model? Facebook board member and WhatsApp co-founder Jan Koum yesterday announced that they have reached 900 million users but did not give any hint on their plans to transform it into a business model.

Is 900 million users enough to make WhatsApp a feasible economic model?WhatsApp reaches 900 million active users

WhatsApp became tremendously popular since its introduction to the market in 2009. Of the 900 million registered users, 100 million registrations were made in just five months.

Though the company has achieved some great feats in the last few months, it has not been able to make a successful presence in the United States. If the company wants to grow as an economic model, it will have to increase base in the US as well.

 Facebook to monetize WhatsApp

Facebook’s US$19 billion deal with WhatsApp is always considered one of the significant acquisitions in Silicon Valley. Mark Zuckerbarg has already mentioned that the platform would be monetized as and when it reaches 1 billion active users.

Though there is no confirmation from the company, it is believed that it will be clubbed with Facebook Messenger to make it feasible. WhatsApp has so far strictly followed, “No Ads, No Games, No Gimmicks” policy and is expected to retain that even after transforming it into an economic model. … Read the rest

Read more