Idea Aurus: A Fresh And Innovative 3G Smartphone

Idea has uncovered a latest 3G smartphone in India, called the Idea Aurus, which is made with a dual SIM. Costing Rs. 7,190, Idea Aurus is a mid-range phone, which joins the league of other smartphone available in the market with 3G networks.

The Idea Aurus will hit the shelves at mobile retail stores and Idea outlets all over India. This smartphone marks the third in line 3G phones introduced by Idea, following its predecessors- the ID 280, ID 918, and Blade.

Made with a fresh and innovative design, the Aurus joins the lineup of Gingerbread devices along with the Blade and ID 280, who operate on Android 2.2. Android is a Google’s paid application, which many Indian developers have incorporated in their devices.

The smartphone was launched at an event in Mumbai, where Sashi Shankar, Chief Marketing Officer of Idea Cellular talked about how 3G has gained paced in small towns, where broadband access is still unavailable. He further added that affordable smartphones with 3G services are widely accepted in Tier 2 amd 3 towns.

The new Aurus offers key 3G features such as Video calling. The device has a 5MP rear camera along with a camera at the front for making video calls. It will operate on an 800MHz chip processing unit and has Android 2.3.

The memory card of 4GB is expandable up to 32GB. The 3.5-inch capacitive multi-touch display has a resolution of 320 x 480 pixels. There’s cloud backup, RSS feed and social networking support too.

The Idea Aurus will come pre-installed with apps including Idea TV, Idea mall, YouTube, Facebook, Twitter, and Orkut.

With Wi-Fi and 3G connectivity choices, users of Idea Aurus can enjoy Internet services right on their device. Moreover, Aurus buyers and Idea users who recharge their device with an amount of Rs. 259 will avail 3G benefits worth Rs. 2,340.… Read the rest

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