Acer is likely to become the first company in the world to launch the first Chrome OS-powered tablet in the world. The tablet is scheduled to make its first public appearance during the company’s annual global product line-up due to be held in April 2014. ZDNet received an invite that hinted the release of the company’s hardware and mobile offerings by new Acer CEO Jason Chen.
This is seen as a surprise move by Acer as the company has struggled in the last few years to gain a share in the still competitive yet dwindling PC market. The company presently has fourth rank (based on IDC’s latest quarterly data) among the top five PC manufacturers. The company’s PC business accounts for nearly 6.7% of the overall market, which is much less than the earlier 21%.
In the current scenario, the PC market is continuously declining and tablets are on the rise. The company’s Chromebook offering with a tablet would not only give a much needed boost to Acer, but also expand Chrome OS’ name in the highly competitive tablet market.
Chen recently released a statement saying “We need to dig ourselves out of a hole,” citing the low investment figures by the company in touch-panels and ultra books as well as highlighting the threat from tablets on the PC industry.
The best possible option is to find a sweet spot between the cloud and touch devices. The answer lies in the yet-to-be revealed Chrome OS-powered tablet. The Chrome OS runs on all platforms — mobile, desktop, and potentially tablet.
The Acer event is scheduled to be held on April 29 2014, and we will provide you more insides after the event.