30% People Use Facebook Via Mobile

US-based social networking site Facebook has recently announced its earnings for the second quarter of 2014. The one thing that has clearly emerged is that the social networking site is fast becoming a mobile-centric company, with 62% of its total revenue coming from smartphones and tablets.

US-based social networking site Facebook has recently announced its earnings for the second quarter of 2014. The one thing that has clearly emerged is that the social networking site is fast becoming a mobile-centric company, with 62% of its total revenue coming from smartphones and table
Creative Commans/Facebook


The site has a total of 1.32 billion users at present, and the people are joining the social network at a rate of 14% year over year.


One important thing that has emerged is that 399 million or about 30% of the site’s total user base are logging in from their mobile devices, with several more apparently on the way as mobile registered growth of 31% in the last year.


This is clearly demonstrated in the company’s quarterly profits as it registered a 61% rise in revenue to USD2.91 billion, much above the Wall Street analyst predictions with earnings of 42 cents per share for the second quarter, which ended June 30.


The major portion of the company’s Facebook’s quarterly revenue is generated from advertising, which is 67% more than the year-ago period, with a whopping 62% of ad revenue coming from mobile devices.


Facebook executives are planning to capitalize on video-based advertising to increase the company’s revenue, and at the same time likely to keep operating in an aggressive “investment mode” through 2015 on the heels of the recent Oculus Rift and WhatsApp acquisitions.… Read the rest

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The Real Deal With Facebook Graph Search: Would Zuckerberg Send Google Search On A Long Vacation?

Finally, the much rumored and much awaited answer from Mark Zuckerberg to Google’s search is here. Facebook is calling it the graph search, and if you’re still confused about what the big deal is, read on to know more about how the graph search will affect your life. But the real question that’s on everybody’s mind is if it will change the way we look up stuff on the internet? Will it cause us to reduce our dependence on Google, the search engine giant?

One of the key differences between the good old Google search and this new Facebook graph search is the concept of looking for links versus looking for information that is liked by people in our networks. Yes, it does mean that search is going social, but in a bigger way than Bing and even Google has managed to take it. Google did try this with the +1’s from its own social network, Google+, but Facebook depends solely on the Likes while rating its results.

Another aspect that is unique to the Facebook graph search is the idea of multidimensional search. While looking up information on restaurants in a particular area through Google will give you just the specific answer, trying out this query on Facebook’s graph search could give you information about restaurants in that particular area that are recommended by your friends based on their experiences. See what we mean when we say search has gone social in a big way?

Now whether Facebook’s graph search will succeed over Google solely depends on what we search over the internet for on a regular basis. How important is your friends’ opinion on, say, hard facts and history? But when it comes to finding a good doctor or a good restaurant, we don’t mind the social aspect that Facebook’s graph search brings in.

We don’t know just yet how effective Facebook’s search would be as a replacement to Google search, but if you want to look up your activity on Facebook, we’d say it would work just fine. But for anything bigger, we doubt if it’s time to bid farewell to Google just yet.

 … Read the rest

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What Is Facebook Hiding? Is It The Facebook Mobile ‘Buffy’ Which Is All Set To Get Unwrapped?



Facebook phone can soon be a reality. Facebook is launching a press event tomorrow and invites has been sent all over the world. According Tech Crunch the press event has something to do with mobile. And for last two years we have been hearing innumerable whispers about the Facebook mobile.

Though CEO Mark Zuckerburg has denied the rumors about the phone many times but then we are habitual to Facebook denial mode before the launch of any product.

The invite to Tuesday’s press even reads, ‘Come see what we’re building’.  It is certain from this message that Facebook is involved in creating something novel and most probably it could be a fully fledged Facebook phone or a Facebook OS for mobile.

Facebook has always kept hush- hush about the existence of a mobile but it was in 2011 when a Facebook phone codenamed ‘Buffy’  was reported, that our belief in ‘something big is going to happen with Facebook’ grew stronger. It was being said that Facebook is in talks with HTC for the conceptualization of Buffy.


The another school of thought of is that Facebook couldbe constructing a Facebook OS which could give the social networking a great scope of expansion especially in developing countries.



 … Read the rest

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Facebook Launches Mobile Ad Beta Service

Facebook has been losing out on its revenue due to the lack of advertisement services in its mobile and tab apps. And therefore, with a plan to get back into the business with a bang, the social networking site launched a beta version of their new mobile ad service. With this beta version, Facebook will serve targeted ads to users even when they visit other sites and app stores.

Based on users’ likes, age and other information, Facebook will show users ads relevant to them, even when they are outside the social network.

With this mobile ad network, Facebook hopes to earn revenue on traffic, without hurting its users’ experience.

It will also give app developers and brands a powerful way to reach specific audiences that they’ll be willing to pay more than if they advertised with a less accurate ad exchange directly.

However, Facebook has not yet revealed the names of advertisers, ad exchanges, ad networks, or publishers involved.

On opening their Facebook page on mobile devices, users might see small banner ads, which will be targeted based on their biographical and social data within non-Facebook mobile iOS and Android apps along with other mobile websites where users have confirmed themselves with Facebook. Advertisers, on the other side, will set a bid with Facebook to target users as per their demographic.

Meanwhile, Facebook will sync its user IDs with other mobile ad exchanges. So whenever a Facebook user visits one of the apps or sites where these exchanges have placements, the exchange immediately sends Facebook that user’s ID and asks if there’s a bid set to target them. And in case there’s a bid, Facebook will pay the ad exchange some portion of the bid to show the ad to users.

These ads can eventually lead users to the App Store pages from where they can download the content. Currently, the social networking site is testing the app to see how users perform. The service might start later today. In case it hits off with users, Facebook could get a way of making lot of money that it recently lost in plummeted share prices.… Read the rest

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