BlackBerry Z10 : High Price Does Little To Shed The Elite Tag, Doesn’t Cater To A Wider Audience

Indian customers waiting to get their hands on the BlackBerry Z10 will soon be able to do so. BlackBerry 10 is all set to launch in India and the ads have already started appearing on the TV. But the real question is if it will manage to become a hit in the Indian markets. Is it capable of taking on a market that is predominantly dominated by Android and iOS, to some extent? Or is BlackBerry trying to fight a losing battle with its latest OS?

The phone did garner a bit of positive attention when BlackBerry first unveiled the OS and handsets a few weeks ago. But we think it all boils down to the pricing. The brand value has been slipping considerably over the past couple of years, and the only way the company can turn things around is by having an attractive price tag which could bring back some of its lost market share.

In terms of features, there’s no doubt that the Z10 is right up there with the likes of Samung Galaxy S3, Apple iPhone 5, etc. Even the overall build quality is quite premium and impressive. But to really be able to stand up to Android and iOS, BlackBerry has got to do far more than be appealing to the corporate customer with advanced e-mail and security features. Does it have what it takes?

We had expected the Z10 to be priced at around Rs 39,000, but according to the latest news, the Z10 will set you back by around Rs 44,000 – which is significantly higher than the attractive pricing we were expecting to see. For a phone that has traditionally been known to be ideal for the senior executives in the corporate world, the high price does little to shed the elite tag and cater to a wider audience of potential consumers.… Read the rest

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The BlackBerry High Flying Copter, BlackBerry Z10 Is All Set To Land In India On February 24

UK, Canada and now a March date with USA—BlackBerry Z10 has now thought on stepping onto Indian soil. The Z10-copter is all set to soar in to India on February 24. With India emerging as a hot bed for the smartphone players and brands, BlackBerry would never possibly miss planning its launch strategy very tight.  Tagged with a Rs. 39,000 level, the berry is all set to burst its wonder story on Indian enthusiasts.

The Z10 comes laced with full-touch screen and LCD display of 4.2 inches. Add to this 1280×768 resolution backed by dual-core processor 1.5 GHz processor; the BlackBerry Z10 comes with promise galore. Powerful 8-MP rear camera calls for an awesome clicker story while the 2-MP front shutters makes video calling breeze.

However, the company is tightlipped on the launch date and refused to elaborate saying, “We would wish to get the product in India and any other key market as soon as possible but there are a certain timelines that have to followed to get any new product in the market.”… Read the rest

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