Google is Top Earner in US Online Display Ads

According to a latest report by market research firm eMarketer, Google Inc is not only the major search giant but also the biggest earner in the US online display ads.

Cementing its foothold in the online advertising, Google emerged as the leader in all categories including search and mobile.

As per eMarketer, a digital advertising research firm, Google stays at the top in the market of online display advertising and accounts for around $2.31 billion in revenues, covering 15.4 percent of display ad market this year.

With this report, Google stays ahead of Facebook Inc in display, followed by Yahoo! Inc, Microsoft Corp. and AOL Inc.

Most of its success accounts for the growth of advertising on YouTube along with Admob-Google’s mobile advertising service.

The eMarketer report also indicated that there will be an increase of 21.5 percent in the overall US display ad market, which will grow to $14.98 billion from $12.33 billion in 2011.

This revelation means Google has more share than any other firm in each of the US search, display and mobile advertising markets.

Following the news, online display ad revenue of Google will rise 38 percent.

Facebook Inc will claim $2.16 billion in US display ad revenues this year, up 24.4 percent from billion last year. Facebook’s share will be 14.4 percent.… Read the rest

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Samsung’s Latest Jab at Apple! Read on to Know….

Just as we thought Samsung has calmed down following the loss of $1 billion in a patent suit case against Apple, the Korean manufacturer surprised all as it took a jab against the former’s iPhone 5 in a new print ad that was shown in Mashable.

Comparing the specifications of Galaxy S III with iPhone 5, this latest ad clearly proclaims Apple’s phone is no genius.

The ad was seen in the national and local newspapers in the US. The tagline of the ad ‘It doesn’t take a genius’ gets everyone hooked onto reading it. Clearly stated in it are the features of Galaxy S III, which are visibly long and better as compared to the Apple’s iPhone 5.

It shows that the Galaxy S3 III is a pack full of things that the iPhone isn’t. To name a few, the iPhone 5 doesn’t have Palm Swipe Capture, Shake to Update, NFC, Tilt to Zoom, and Turn Over to Mute among ten others. The ad also pokes fun at Apple’s new lighting connector calling it ‘a totally different plug’.

And considering all features listed, it’s no doubt that the S3 smartphone gets the lever up as compared to the iPhone.

But the fact that people buy iPhones is more because of their emotional attachment is something that Samsung might be overlooking. Apple as a brand, has captured millions of heart, which is why its iPhone devices have been a hit since they were launched in 2007.

Although what Samsung offers looks clearly better than what Apple’s iPhone has, but to get into the hearts of consumers is something that Samsung still needs to achieve.

What do you think about this new ad? Share your comments with us.… Read the rest

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LinkedIn Stocks Up as 2Q Revenue Rises

LinkedIn is experiencing a jump in its revenue in the second quarter as the company has seen growth from ads and the fees it charges to offer users deeper access to the heap of professional profiles.

However, the company’s net income fell as it is investing more to expand business. LinkedIn’s revenue increased faster than was expected that also led the company to raise its forecast for the entire year.

The news of increase in LinkedIn’s stock came as a relief after tepid news from other newly public Internet companies such as Facebook and Zynga.

LinkedIn went public just more than a year ago and has since then proved to be one of the best newly traded companies that performed well. The company’s stock traded at more than twice the level of its IPO.

The results clearly point out the role that LinkedIn plays in the employment market as there are millions more people, who look for jobs and network online if they do have jobs. LinkedIn revealed that it had 174 million members at the end of June, which was up by 50 percent from a year earlier. Most of the growth in the second quarter came from overseas as LinkedIn continued to expand outside U.S.

More than two-thirds of LinkedIn’s revenue is collected from fees that it charges companies, recruiting services and those who want deeper access to the profiles and other data on the site. The rest comes from advertising.

Just like Facebook, LinkedIn is also at the starting stages of making money from its mobile applications.

In a conference call with analysts, Jeff Weiner, CEO announced that LinkedIn initiated its first mobile ad test at June end. He also stated that large corporations such as Shell have started running advertisements on LinkedIn’s iPad application. Weiner believes the signs to be positive.

In the 2Q, LinkedIn Corporation earned a total of $2.8 million, or 3 cents per share. That’s down 38 percent from $4.5 million, or 4 cents per share, a year earlier.

Adjusted earnings of the company, excluding stock compensation expenses and other items, were $18.1 million, or 16 cents per share that match analysts’ expectations. Last year, LinkedIn had adjusted earnings of $10.8 million, or 10 cents per share.

Revenue of LinkedIn increased 89 percent to $228 million, from $121 million.

LinkedIn is based in Mountain View, California. The company continues to invest in its business, has hired 414 employees to bring the total to more than 2,800 worldwide. Overall, marketing, development and other expenses increased 93 percent to $215 million, from $111 million a year earlier.

For the current quarter, LinkedIn said it expects revenue of $235 million to $240 million. Analysts were expecting $236 million.

The company raised its full-year guidance. It now expects revenue of $915 million to $925 million, up from the prior range of $880 million to $900 million. Analysts had expected $907 million.

LinkedIn’s stock climbed $3.84, or 4.1 percent, to $97.35 in after-hours trading. The stock had closed down $2.13, or 2.2 percent, to $93.51.… Read the rest

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