BlackBerry has taken up stratagems that not many brands would bank on. Now when it is the Super Bowl event that has been chosen as the commercial airing event, you could well expect brands to choose the quirky way. BlackBerry  Z10 aired its advertisement in style—only that instead of highlighting what’s hot, it decided to highlight what’s not!

Frank Boulben, Chief Marketing Officer, BlackBerry said, “The Super Bowl is a big wake-up call saying BlackBerry is back.” Now the BlackBerry Z10 has seen mixed reactions the world over but overall, it is not worth being ignored either. We know how desperate BlackBerry has become for marketing the Z10 super successfully.

The advertisement goes by the line– “In 30 seconds, it’s quicker to show you what it can’t do.” And if you were on the lookout for knowing what’s actually in store for users, then the ad cleverly refers them to the BlackBerry  official website.

A super gimmick on Super Bowl day, we say.