The year of 2013 is bringing out a whole new dossier of trendy smart phones to India and the most awaited was Sony Xperia Z, Sony’s new flagship. The phone has finally hit the Indian shores for Rs 38,990.
The superphone of this era was launched by Bollywood diva Katrina Kaif who has been roped in as the brand ambassador of the phone.
Excited about the Indian launch, Dennis Van Schie, Corporate Vice President, Head of Sales & Marketing, Sony Mobile Communications said, “In 2013 Sony aims to break all the boundaries of technology. We are determined to give our users an outstanding Sony experience” Detailing about the Indian market, he told Indian Express, “India is a high focus and high-growth market for Sony. The smartphone market in India hold very strong mid-term growth potential, with smartphone sales projected to be approximately 33 million units by FY13 in India. Our ultimate objective is to position Xperia amongst the top 3 smart phone brands in India”.
Sony Xperia Z is the first water and dust resistant phone and with this USP the phone raises the bar for the upcoming Samsung Galaxy S4 and Apple iPhone 5S.