With the official unveiling of Xperia Z Ultra or Togari by Sony, a battle has begun in the phablet world compelling consumers to think and choose.

Sony introduced the ZU officially at an event held in China. The all new 6.4 inches Xperia Z Ultra Triluminous screen has 1080p resolution with 344 ppi pixel density with Sony’s OptiContrast and X-Reality tech.

Along with new Snapdragon 800 chipset and a powerful Adreno 330 GPU, the ZU becomes the first device by Sony to carry 800 chipset and a quad-core Krait 400 processor clocked at 2.2GHz.

The Ultra also packs Sony’s proprietary WALKMAN player with ClearAudio+, xLOUD enhancements and an 8 megapixel rear shooter. 4G LTE connectivity, 4.2.2 version of Android Jelly Bean OS and the use of standard pen or pencil as a stylus make the device all the more wanted in the buyers’ list.

Furthermore, the rumored specs and features of the Samsung Galaxy Note 3 are expected to be 6.3-inch Full HD screen display with unbreakable and flexible screen, 16 megapixel rear camera with auto focus, LED flash and BSI and 3 megapixel front camera with ‘Best Photo,’ ‘Best Faces,’ low light show and BSI, 8-core Exynos 5 Octa processor chip, Android 5.0 Key Lime Pie OS, 32, 64 and 128 GB internal memory options expandable storage via microSD cards, 4,000 mAh Li-on battery and a stylus with finger hovering feature.

With the announcement of the Note 3 on the annual IFA event in Berlin or in the third quarter of this year, Samsung is supposed to complete the tried-and-tested September product cycle of the Galaxy Note series and maximize its profits as well.