Messaging service Snapchat has managed to get hold of some interesting and exciting features, including the ability to have real-time conversations with live video. This is entirely attributed to the recent acquisition of AddLive.
snap
The messaging service was launched in 2011, and since then it has made some noticeable improvements. The latest improvement was introduced just a week ago with the launch of text messaging and the ability to video chat live for real-time conversations.
The recently introduced video chat function is impressively fast and it makes users activate video chat between any two devices within mere seconds, even across different platforms.
Snapchat has not made any official announcement until now regarding the acquisition of specialized company AddLive, but has confirmed the acquisition to The Verge. It is not clear when the acquisition took place, but this happened sometime in the past few months.
Snapchat has been quoted saying to The Verge that “We are excited to welcome the AddLive team to the Snapchat family. We have no further comment at this time.”
AddLive is an expert in the field of video communication in the browser space. The company is dependent on WebRTC, a powerful project that enables browsers to communicate in real time using simple JavaScript APIs. AddLive managed to won the “Best WebRTC Tool” award at the 2013 WebRTC Conference and Expo.
AddLive also has an expertise in multi-party conferencing and screen-sharing, fueling speculations that Snapchat is likely to include video group chat options or even interactive Snap screens.
At this point of time, it is highly appreciated that users are able to have real-time conversations via Snapchat instead of having to use a different service. It has not been officially confirmed that Snapchat will introduce additional features with the support of AddLive, but it would make great sense.
Also read:
