YouTube has become the second largest search engine in the world driven by ‘online’. With over one billion people visiting YouTube, the scope of reaching a wider audience base is massive. It gives everyone – be it a business, influencer, media or news channel, a chance to put content in front of a global audience ready to buy. If you are new to YouTube and are wondering how to promote your YouTube channel, then we have some tested tips that will help you grow your YouTube channel and reach the targeted audience.

Tested Tips To Grow YouTube Channel

Be Consistent

The one thing common in all successful YouTube channel is CONISITENCY!!  Consistent video uploads is necessary to keep the audience engaged. The best thing to do is to create a calendar for yourself. Depending on your work, commit yourself to uploading a new video once a week or once a month and stick to it. If you are inconsistent with your uploads you can actually lose subscribers and viewers during your break period.

Include Video Series

YouTube is famous for interesting video content. Thus, to grow your YouTube channel, it is important to create a video series so as to turn one-time viewers into full-time subscribers.

While creating a compelling video series, stick to specific keyword or topic. Having the right keywords gives your playlist more potential for ranking on Google and YouTube search. This will directly help you in optimising your content for search on YouTube. Including video series has an added advantage as it allows you to establish yourself as an influencer or thought leader in your niche all while growing your YouTube Channel.

Trending Content

Even if you already have a set of videos in mind to do for your channel, However, if your videos are not centered around what people are looking for or like to see, then you will not get the audience’s vote, and will eventually get lost in a sea of videos.

To be able to grow your channel in the right direction, engaging content that interests viewers, is an absolute MUST!  This can be content trending online or in your niche. Don’t forget to make sure the content is in line with what your channel is about, and then in no time, you will be attracting the right audience and subscribers.

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Collaborate with Fellow YouTubers, Creators or Brands

Double your audience base by co-hosting with a fellow YouTuber to grow your YouTube channel. When you co-host, you have two YouTube channels subscribers watching your video which means more viewers, subscribers and reach.

The basic rule of co-hosting is that your co-host or guest should fit your niche. It works even better when the both of you have the same number of subscribers to support each other, and even better if the co-host has a bigger audience as it helps in boosting your channel.

Don’t forget Giveaways

People love freebies. Giveaways are a great way to start interaction with the audience as it gets the audience interested. Plus, it also gives the subscribers to write about your page/ service, etc. The important point to remember here is that, regardless of what your giveaway prize is, it has to be something worthwhile for it to gain traction and bring subscribers your way.

You will have to be creative and keep a tab on what your competitors are doing. Offer what your audience will love, and in no time, you will have comments and more tags pouring in.

Joining the YouTube Community

To grow your YouTube channel in the right direction, it is best to an active part of the YouTube Community. It allows you to network, get feedback, and share interests with people who have the same goals as you.

Don’t Forget Channel Engagement

After improving content SEO and videos, the next thing is to start interaction or communication with your subscribers and commenters. Always reply to your video comments, even the negative comments. This helps the viewers know that you are actively listening to your audience, and also helps in building connections.

If you are using YouTube for business, it is a great place to turn viewers into potential leads for your products or services.

Uploading Your Videos on Facebook

Sharing your YouTube videos on other video platforms like Facebook definitely helps in reaching a wider audience that could be interested in your content. Also, when you have a collection of your videos on Facebook, it allows your viewers to access your content easily without the hassle of changing platforms. You can place a link to subscribe in your description/caption so you can grab some subscribers along the way.

Use Facebook’s video uploader to optimize your videos and SEO on the social media platform.

Check Out: YouTube To Reduce Recommendations For ‘Borderline’ Hindi Videos

Interesting Thumbnail Images

Remember, your YouTube thumbnail image should never be clickbait, as it is the easiest and the fastest way to lose subscribers. Your video thumbnail is the first impression viewers have of your video and your channel and hence has to be eye-catching.

Promotion Via Ads

Although marketing has now become a more pay-to-play, It is always a good idea to promote and grow YouTube channel via ads and paid promotions. For this same purpose, YouTube offers a variety of ad formats to choose from:

  • Display ads: These ads are usually noticeable on the right-hand sidebar of videos, and are only available on desktop.
  • Overlay ads: These semi-transparent ads are also only available for desktop and are usually displayed on the bottom part of a video.
  • Skippable and non-skippable video ads: These types of ads show up before, during or after a video. The best part about skippable ads is that they can be skipped after five seconds, but non-skippable ads have to be watched all the way through before the viewer can watch their video.
  • Bumper ads: These are non-skippable ads that have to be watched before the viewer can watch their video. They can be a maximum of six seconds.
  • Sponsored cards: These kinds of ads are usually displayed within relevant videos. You can use them to promote your products or other content.

We hope the above tips to grow your YouTube channel help you go a long way. If you have any query, don’t hesitate to write to us. Drop-in your concern @editor@penpundit.com. You can also write your query in the Comment section and our team will soon get back to you.