Korean handset manufacturer Samsung Electronics has launched a new edition of its marquee Galaxy S5 smartphone at the ‘Samsung unpacked 5’ event held at the Mobile World Congress in Spain’s town of Barcelona.
The new Samsung Galaxy S5 is likely to get a bigger and a stunning display and also feature enhanced camera as well as biometric functions like fingerprint scanner and iris recognition. It might also come with the enhanced Galaxy Gear smartwatch. The launch of the Galaxy S5 smartphone has been pre-poned by nearly three weeks after Samsung Galaxy S4’s sales turned out to be weaker as expected.
The world’s leading smartphone maker, Samsung Electronics starts at a poor mobile yearly profit growth first time in seven years even as it faces stiff competition from tech major Apple Inc and also some emerging Chinese vendors. It is also aware that growth for top level smartphones is easing out owing to almost saturation in several markets. The launch of the Samsung Galaxy S5 at the annual mobile industry gathering was all about reflecting renewed focus on device costs as well as outlining a break from the glistening marketing which the smartphone brand has very often used in the past, including using celebrities as well as complete live orchestra at the S4’s launch event held at New York’s Radio City Music Hall previous year.