It seems Nokia has some catching up to do in the fast emerging mobile market. As per the data revealed by a research firm, the Korean technology giant Samsung has outdone Nokia and has emerged as a top mobile brand of 2012.
In the history of 14 years it is for tht first time that any mobile brand has dethroned Nokia as the top selling mobile brand, according to HIS iSuppli.
Samsung has a 29% share in the cellphone shipments in 2012. From last year’s 24 percent the share has plummeted by 5% where Nokia share has dropped to 24 % from 30 %, HIS reported.
Even Apple is lagging behind in the race of smatphone sales worldwide, Samsung has taken up 28 percent of the market, up from 20 percent in 2011, while Apple’s share will rise in 2012 to to 20 percent from 19 percent.
“The competitive reality of the cellphone market in 2012 was ‘live by the smartphone; die by the smartphone,'” said Wayne Lam, senior analyst at IHS.
Smartphones are selling like hot cakes in the market today and the cell phone segment technology is on upswing today. Samsung’s emergence as a winner and Nokia’s tussle in the cell phone market this year was determined entirely by the two companies’ divergent fortunes in the smartphone sector.” Concluded Wayne Lam