Countering a recent research by independent consulting firm CounterPoint Research, Samsung’s president and chief executive for South-West Asia, BD Park has told The Economic Times that the company still dominates the Indian market with a market share of nearly 50%. He also said that the company has double the market share in the smartphone category from its next competitor Micromax.
CounterPoint Research recently claimed that India-based smartphone manufacturer Micromax has become the largest mobile phone supplier in India in the second quarter of 2014. Micromax has overtaken Samsung for the first time in the mobile race. The report also revealed that the handset shipments share of Micromax stood at 16.6% in the quarter, compared with the Samsung’s share of 14.4%. Nokia managed to gain the third position with the shipments share of 10.9%, followed by domestic brands such as Karbonn and Lava with a 9.5% and 5.6% share respectively, the report added.
BD Park has said that his information is based on the company’s internal research and data from an undisclosed firm. He emphasized on a point that the release of such kind of report is likely due to ‘some business motive.’
Even if Samsung India is dominating the market by all means, Micromax and other OEMs are regularly working towards capturing the biggest market share. And there is a great possibility that Micromax will become successful in overtaking the giant in the near future as the Korean company has already started losing its pace.