Samsung is making headlines after exceeding the sales figure of Apple’s iPhone 5 in the U.S. since its launch last September. The Samsung Galaxy S4 was the top drawer at T-Mobile, Sprint, and Verizon and the second best at AT&T preceded by the iPhone 5 in May.
The Galaxy S3 and Galaxy Note 2 at discounted prices with some free schemes and the strong sales of Galaxy S4 have attributed to achieve this target as referred by Canaccord Genuity analyst Michael Walkley of the U.S. The prices of the same are slashed heavily to make the way for the Galaxy Note 3 which is expected to be announced in September.
Walkley further adds that it is the Samsung’s marketing and advertising campaign of some $2.5 billion in the first quarter of 2013, which have tossed up the sales figure despite the recommendation of HTC by store representatives.
The report by Walkley also indicates that the investment in advertising campaign to inform consumers of its more advanced features than Apple’s iPhone has been paid off well. Now it has become a race between two giants, Apple and Samsung in the smartphone wars where the rivals would be placed at a very distant third place.