Alcatel isn’t usually known as a premium smartphone maker, but 2013 is when it reinvents itself with its lineup of three new high end smartphones under the One Touch brand. At CES 2013, Alcatel showcased these devices – One Touch Idol, One Touch Idol Ultra, and One Touch Scribe HD which are ready to compete with big screen Samsung flagship phones, especially the much hyped Samsung Galaxy S4.

One Touch Scribe HD: This is Alcatel’s flagship smartphone and features a 5-inch display. It is powered by MediaTek’s brand new quad-core processor, the MT6589. It will have 4G LTE connectivity. The Scribe HD has an 8 MP rear camera and a 2 MP front-facing one, and will run on Android Jelly Bean. This device will be available in multiple color options, including black, white, yellow and red.

One Touch Idol Ultra: With a thickness of less than 6.54mm, this is the world’s thinnest smartphone yet. The One Touch Idol Ultra has a 4.7-inch HD AMOLED screen and is powered by a 1.2 GHz dual-core processor. The phone has an 8 MP rear camera that can capture HD video and runs on Android Jelly Bean.

One Touch Idol: This is a cheaper version of the Idol Ultra, with a similar screen size but a resolution of just 960 X 540 pixels. With a similar processor and rear camera, another difference is its 2.1 MP front-facing camera. This phone’s also lighter than the Idol Ultra.