Samsung seems to have stolen the crown of the most coveted mobile phone company from the once considered innovators, Apple. Apple has decided to cut orders for the parts which are used to build iPhone5 as there is major downfall in the sales of iconic phone whereas today Samsung celebrated the 100 million sales of Samsung Galaxy S3. Samsung Galaxy S3 and Samsung Galaxy Note 2 have proved game changers for the Korean company and have put the company on a higher pedestal in smartphone market.
Samsung’s marketing strategy positions Galaxy phones as fresh and new whereas iPhone 5 is being targeted at adults. Teens and young adults are more inclined towards Samsung phones due to its vivid and spanking new side.
In its first year itself Samsung Galaxy S3 has sold 10 million devices and Samsung Galaxy S2 has reached the sales of 40 million units and it is being predicted that by November Samsung would sell 30 million units of the Samsung Galaxy S III. At that pace, over 69 million units of the Samsung Galaxy S III would be sold in one year. The sales and growing popularity of Samsung phones makes it inevitable for any other smartphone market to surpass it, at least for now.