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Apple CEO John Sculley said that Apple should work out a profit model based on $100 phone. He further said that to bring down the cost of the phone Apple should make as much profit from its supply chain as it can . He praised Tim Cook and said that he is the right man for the job as he is a expert in squeezing profit from supply chain.
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Sculley had joined Apple in 1983 after quitting Pepsi. Sculley called Apple rival Samsung “an extraordinarily good competitor,” and added that “the differentiation between a Samsung Galaxy S3 and an iPhone 5 is not as great as we used to see.
These comments of Sculley have fueled the fire about the low priced entry level iPhone.
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