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Apple CEO John Sculley said that Apple should work out a profit model based on $100 phone. He further said that to bring down the cost of the phone Apple should make as much profit from its supply chain as it can . He praised Tim Cook and said that he is the right man for the job as he is a expert in squeezing profit from supply chain.
Sculley had joined Apple in 1983 after quitting Pepsi. Sculley called Apple rival Samsung “an extraordinarily good competitor,” and added that “the differentiation between a Samsung Galaxy S3 and an iPhone 5 is not as great as we used to see.
These comments of Sculley have fueled the fire about the low priced entry level iPhone.
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