You probably think it is old news by now that Samsung has overtaken all of its competition to become the leader in worldwide smartphone sales. Buoyed by the success of its latest offering, the Galaxy Note 2, as well as the Galaxy S3, the Korean manufacturer is expected to ship over 60 million smartphones during the fourth quarter of 2012.
According to research by investment bank UBS, Samsung would be able to sell 61.5 million units of smartphones between October 2012 and December 2012. When compared to the third quarter sales of 58 million smartphones, this is a jump of nearly 5 percent. Given the holiday season, this estimate could further go up to even 63 million smartphones by the end of this year.
A significant amount of the growth can be attributed to its latest phablet launch, the Galaxy Note 2, which has garnered a huge customer base already. Within five weeks after its launch, Samsung managed to ship out 3 million units. Samsung has even updated its previous estimated sales of this device during the fourth quarter, from 5 million up to 7 million.
Even Samsung’s flagship smartphone, the Galaxy S3, has been well received by customers all around the world. Even though the phone launched back in May, in October alone, Samsung sold over 5.5 million units of this phone. UBS estimates that Galaxy S3’s sales during the fourth quarter could be around 15 million.
Samsung is well poised to overtake Apple in the smartphone market, and according to reports by Korea Investment & Securities, Samsung’s market share could grow up to 37 percent in 2013, from 33.1 percent in 2012. The reports also expect Apple’s share to grow marginally from 19.9 percent in 2012 to 20.4 percent next year.